Skip to main content

Cubic unveils NextTraffic at ITS America 2016 San Jose

Today, here at ITS America 2016 San Jose, Cubic is launching a new transportation and traffic management solution, NextTraffic, built on the Microsoft Azure cloud platform. The product leverages Cubic’s expertise in transportation payment and information technologies with Microsoft’s leadership in enterprise solutions.
June 13, 2016 Read time: 2 mins
Bill Mitchel of Microsoft (left) and Chris Bax of Cubic

Today, here at ITS America 2016 San Jose, 378 Cubic is launching a new transportation and traffic management solution, NextTraffic, built on the Microsoft Azure cloud platform.

The product leverages Cubic’s expertise in transportation payment and information technologies with Microsoft’s leadership in enterprise solutions. This IoT (Internet of Things) strategy gives agencies the power to integrate current and future systems including integrated corridor management; traveller information; connected vehicles and urban automation; and smart sensors. It also provides the power to integrate urban analytics, innovative mobility services and assistive technologies for disabled travellers as well as autonomous vehicles.

NextTraffic offers a flexible and scalable cloud-based platform that presents the
collection, processing, monitoring, controlling and management of all traffic elements on multiple computer networks in one place for control of surface transportation and better utilisation of roads and networks.

The new transport and traffic management solution supports system-wide data collection, processing and sharing needs of travellers and cities with a modern and financially-flexible solution that can work with an authority's existing infrastructure and solutions. In addition to this major new product launch, Cubic is also showcasing nextgeneration technologies for traffic management, predictive analytics and account-based transaction processing that will answer many of the FAQs from ITS decision-makers around the world who are eager to learn about disruptive industry technologies that get behind integrated mobility.

As the company points out, it’s clear that siloed interests will not solve today’s challenges: Cubic is fully focused on building on the partnerships and integration strategies that are committed to “Getting You There. Smarter.”

For more information on companies in this article

Related Content

  • Interview: Jarrett Walker, author of Human Transit
    May 2, 2018
    Elon Musk has called him a ‘sanctimonious idiot’ but public transit expert Jarrett Walker tells Andrew Stone that more data and smarter cars aren't the answer to mass mobility...
  • IBM and City of Lyon collaborate to create transport management centre of the future
    November 15, 2012
    IBM researchers are piloting a system with the City of Lyon, France which will be used to help traffic operators in its transportation management centre to evaluate an incident and make more informed assessments about which actions would restore traffic flow. Using real-time traffic data, the new analytics and optimisation technology can help officials predict outcomes and analyse ways to resolve problems. The researchers say that, although traffic management centres have sophisticated video walls and colou
  • Parkeon showcases digital pathway technology.
    October 9, 2017
    Parkeon Transportation showcased its digital pathway technology at the Coach & Bus UK (NEC), 4 -5 October, to optimise public transport operator efficiency and help deliver the industry's vision of frictionless travel across the board by 2022. Gavin Trimnell, Parkeon's Head of Sales and Marketing, said: "We're now working on new architectures that will make ticket retailing truly seamless for end users through fully integrated platforms capable of bundling apps, payment options and automatic ‘best-fare'
  • SAP and China to cooperate on ITS
    May 30, 2013
    German software company SAP plans to enter into a strategic cooperation with the Chinese government on the development of intelligent transportation systems to help manage traffic in China’s fast-growing urban areas over the coming decades. SAP and the Chinese High-Way Group plan to enter into broad collaboration for research on integrated solutions for transportation communications and the development of intelligent traffic management systems leveraging advanced software solutions from SAP for big data pow