Skip to main content

Cubic unveils NextTraffic at ITS America 2016 San Jose

Today, here at ITS America 2016 San Jose, Cubic is launching a new transportation and traffic management solution, NextTraffic, built on the Microsoft Azure cloud platform. The product leverages Cubic’s expertise in transportation payment and information technologies with Microsoft’s leadership in enterprise solutions.
June 13, 2016 Read time: 2 mins
Bill Mitchel of Microsoft (left) and Chris Bax of Cubic

Today, here at ITS America 2016 San Jose, 378 Cubic is launching a new transportation and traffic management solution, NextTraffic, built on the Microsoft Azure cloud platform.

The product leverages Cubic’s expertise in transportation payment and information technologies with Microsoft’s leadership in enterprise solutions. This IoT (Internet of Things) strategy gives agencies the power to integrate current and future systems including integrated corridor management; traveller information; connected vehicles and urban automation; and smart sensors. It also provides the power to integrate urban analytics, innovative mobility services and assistive technologies for disabled travellers as well as autonomous vehicles.

NextTraffic offers a flexible and scalable cloud-based platform that presents the
collection, processing, monitoring, controlling and management of all traffic elements on multiple computer networks in one place for control of surface transportation and better utilisation of roads and networks.

The new transport and traffic management solution supports system-wide data collection, processing and sharing needs of travellers and cities with a modern and financially-flexible solution that can work with an authority's existing infrastructure and solutions. In addition to this major new product launch, Cubic is also showcasing nextgeneration technologies for traffic management, predictive analytics and account-based transaction processing that will answer many of the FAQs from ITS decision-makers around the world who are eager to learn about disruptive industry technologies that get behind integrated mobility.

As the company points out, it’s clear that siloed interests will not solve today’s challenges: Cubic is fully focused on building on the partnerships and integration strategies that are committed to “Getting You There. Smarter.”

For more information on companies in this article

Related Content

  • Embedded connectivity delivers real time travel information
    February 3, 2012
    Ton Brand describes the GSM Association's Embedded mTelematics programme. As the world's roads become increasingly crowded, consumers and businesses are demanding better real-time information to help them both avoid traffic congestion and make smarter use of public transport. Embedding mobile connectivity directly into vehicles can enable drivers and passengers to see live traffic flows in their localities, as well as the expected arrival time of the next bus, ferry or tram
  • Better liveability through more micromobility
    November 1, 2022
    Shared and micromobility offer new options, weaning urbanites off their cars, stitching existing mass transit combinations together. Andrew Stone looks at a report on transforming our cities
  • DataCollect will unveil two groundbreaking products
    March 19, 2024
    As anticipation builds for Intertraffic Amsterdam, Germany-headquartered DataCollect Traffic Systems is looking forward to unveiling of not one, but two groundbreaking products it says are poised to redefine the landscape of traffic management and urban mobility. These innovations represent a convergence of cutting-edge technology and real-world application, promising to address critical challenges in transportation infrastructure.
  • Swarco & TomTom enhance traffic data
    April 1, 2022
    Partnership sees TomTom's data integrated into Swarco's MyCity traffic management platform