Cubic pushes greater role of public transit authorities in driving MaaS

Public transit agencies must start playing a central role in shaping the direction of Mobility as a Service (MaaS) solutions, driving the implementation effort and acting as coordinators of future endeavours, according to Cubic Transportation Systems' (CTS’) report presented in Washington DC. The document, authored by the company's president Matt Cole, aims to help clients, partners and the transit industry revisit their assumptions about MaaS and encourage an open discussion about public transit as the bac
March 26, 2018 Read time: 2 mins
Public transit agencies must start playing a central role in shaping the direction of Mobility as a Service (8356 MaaS) solutions, driving the implementation effort and acting as coordinators of future endeavours, according to 378 Cubic Transportation Systems' (CTS’) report presented in Washington DC. The document, authored by the company's president Matt Cole, aims to help clients, partners and the transit industry revisit their assumptions about MaaS and encourage an open discussion about public transit as the backbone of the concept.


Called MaaS: Putting Transit Front and Center of the Conversation, the white paper was launched at the American Public Transportation Association Legislative Conference and was delivered to the MobilityManagement Committee.

Additionally, the inquiry discusses trends taking place on the urban, technological and social layers that make Maas applicable to the current transportation landscape and drive the discussion about the need for MaaS solutions forward. The report goes on to define ten objectives for a responsible, people-centred and socially inclusive MaaS that points to a crucial role that public transit agencies must play. CTS' paper also explores challenges that MaaS players need to overcome such as improving integration, encouraging responsible, secure data sharing, solving issues related to ownership of the customer and finding a common language of agreeing on the right economic and pricing model. It also covers the role that local authorities and governments should play in the overall MaaS picture and what responsibilities should remain in the hands of local authorities and what should be outsourced to third parties.

Cole, said: “Today, the definition of MaaS remains ambiguous. The early adopters of MaaS were almost exclusively private mobility providers and so the industry has come to consider MaaS a private sector initiative. With public transit at its heart, MaaS can bring many benefits to cities, communities and transit agencies.”

A full copy of the report is available %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external here false https://www.cubic.com/sites/default/files/Maas_Final_Whitepaper.pdf false false%>.

Related Content

  • November 14, 2019
    Amey: sustainability ‘crucial’ for future of mobility
    No business conversation over the next 10 years can really be had without talking about sustainability, says infrastructure support company Amey. Speaking at the launch of the firm’s latest white paper at the London Transport Museum this week, managing director of Amey Investments Asif Ghafoor insisted that “it needs to be part of your core DNA in your business decisions and investment decisions”. He explained that the paper addresses issues such as having the right people to deliver infrastructure wh
    Read More
  • January 4, 2018
    Cubic wins contract to mobilize LA Metro TAP Fare Payment System
    Cubic Transportation Systems has been awarded a contract by the Los Angeles County Metropolitan Authority (LA Metro), to deliver an integrated traveller app in support of the TAP regional contactless fare system. It is designed with the intention of allowing users to make a fare purchase, use their mobile device as a TAP card and complete their journey using transit, bikeshare, or other multimodal programs. It will also provide them with commute information. TAP links 24 transit agencies across the Los
    Read More
  • June 13, 2018
    Car drivers misled and endangered by words like ‘autonomous’
    Carmakers using the word ‘autonomous’ are lulling UK drivers into a false sense of security, says a new report. The warning from Thatcham Research and the Association of British Insurers (ABI) follows reports of drivers crashing because they are over-reliant on technology that is not fully autonomous. The partnership is now calling for manufacturers and legislators to clarify the capability of vehicles sold with technology that does some driving on behalf of motorists. Thatcham’s latest paper, Assi
    Read More
  • January 17, 2018
    MaaS would help 33% of Londoners be less dependent on their cars
    33% of car owners surveyed have stated that Mobility-as-a-Service (MaaS) would help them to depend less on their cars, while a quarter would be willing to sell their cars for unlimited access to car sharing for the next couple of years. These findings come Maas Lab’s latest report ‘Londoners attitudes towards car-ownership and Mobility as a Service: Impact assessment and the opportunities that lie ahead'. For non-car owners, 40% of participants said that they would not purchase a car at all if MaaS becomes
    Read More

Highlighted Content