Cubic executive appointed to (MaaS) Alliance board of directors

Martin Howell, Cubic Transportation Systems (CTS) director of external affairs has joined the board of directors for the Mobility as a Service (MaaS) Alliance launched in 2015 by Ertico, the European public/private partnership for intelligent transport systems. MaaS is a transportation vision for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what t
April 15, 2016 Read time: 2 mins
Martin Howell, 378 Cubic Transportation Systems (CTS) director of external affairs has joined the board of directors for the Mobility as a Service (MaaS) Alliance launched in 2015 by Ertico, the European public/private partnership for intelligent transport systems.  

MaaS is a transportation vision for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what they use through a provider’s subscription service and are billed one invoice per month, similar to the way utility or mobile phone services are managed today. Trials in Finland and Sweden have been well received, leading to further development by the MaaS Alliance in Europe, with the potential to extend to other global regions.

Among the benefits of MaaS is the possibility that it could be significantly cheaper for a user when compared to owning a private vehicle, taking into account the cumulative costs of finance, insurance, maintenance, parking and more. MaaS also has the potential to remove millions of private vehicles from congested freeways, lessening pollution and other environmental impacts.

For more information on companies in this article

Related Content

  • Technology holds the key to painless parking
    March 21, 2014
    Parking has been the most innovative of all the transportation sectors in the past five years. Richard Harris, Solution Director, Xerox Services outlines some of the key drivers and trends
    Read More
  • Ito World manifesto calls on cities to embrace MaaS
    September 25, 2018
    Data and alternative transport can combat congestion, pollution and private car dependency in global cities, says Ito World. The UK transit data specialist has published a manifesto which calls on cities to embrace Mobility as a Service (MaaS) to ‘unlock’ their future potential. The MaaS Manifesto: smart data and accessing a city’s potential insists cities also need to have the right infrastructure and ensure the public and private sectors work with emerging players. Ito World says city authorities u
    Read More
  • Saving the world, one parking space at a time
    December 7, 2020
    Donald Shoup, professor of urban planning at University of California, Los Angeles (UCLA), tells Adam Hill about why parking is too cheap – and how Monopoly could seriously raise its game
    Read More
  • How C/AVs could serve rural communities
    July 23, 2019
    In Ireland, there is low population density and a lot of rain – which can make last-mile journeys a trial. Orla O’Halloran at Arup has some thoughts on how C/AVs could serve rural communities Connected and autonomous vehicles (C/AVs) have the potential to be a vital link for people in rural communities, as part of a wider Mobility as a Service (MaaS) solution. That is the view of Orla O’Halloran, intelligent mobility consultant at Arup. She believes that MaaS needs to be considered in conjunction with ot
    Read More

Highlighted Content