Cubic executive appointed to (MaaS) Alliance board of directors

Martin Howell, Cubic Transportation Systems (CTS) director of external affairs has joined the board of directors for the Mobility as a Service (MaaS) Alliance launched in 2015 by Ertico, the European public/private partnership for intelligent transport systems. MaaS is a transportation vision for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what t
April 15, 2016 Read time: 2 mins
Martin Howell, 378 Cubic Transportation Systems (CTS) director of external affairs has joined the board of directors for the Mobility as a Service (MaaS) Alliance launched in 2015 by Ertico, the European public/private partnership for intelligent transport systems.  

MaaS is a transportation vision for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what they use through a provider’s subscription service and are billed one invoice per month, similar to the way utility or mobile phone services are managed today. Trials in Finland and Sweden have been well received, leading to further development by the MaaS Alliance in Europe, with the potential to extend to other global regions.

Among the benefits of MaaS is the possibility that it could be significantly cheaper for a user when compared to owning a private vehicle, taking into account the cumulative costs of finance, insurance, maintenance, parking and more. MaaS also has the potential to remove millions of private vehicles from congested freeways, lessening pollution and other environmental impacts.

Related Content

  • April 7, 2017
    Ertico weaves tunnel visions into the ‘big picture’
    As he takes the wheel at Ertico - ITS Europe, Jacob Bangsgaard talks to ITS International about the challenges and opportunities facing the organisation and the ITS industry. Ertico - ITS Europe’s new CEO, Jacob Bangsgaard, is no stranger to the organisation having spent five years there before moving to the FIA (Federation Internationale de l’Automobile) in 2006. Four years later he became director general of the FIA’s Region I (EMEA), which represents more than 100 mobility clubs, and in 2012 he joined Er
    Read More
  • February 6, 2020
    MaaS by any other name
    Has the roll-out of Mobility as a Service stalled - or could it just be that multimodal travel is simply happening under a variety of different names?
    Read More
  • August 29, 2019
    Tech advances create MaaS without compromise
    Advances in technology make it possible for authorities to compile and maintain MaaS platforms cheaply - and without relinquishing control to third parties. Colin Sowman finds out more… It is increasingly clear that local authorities’ reluctance to implement Mobility as a Service (MaaS) is based on politics and finance. However, the technology underpinning MaaS is evolving rapidly and is presenting new solutions. At its heart, the political resistance comes down to the divide between the ethos of public
    Read More
  • October 18, 2017
    Fluidtime partners with UbiGo for MaaS pilot in Stockholm
    Mobility service app UbiGo will be relaunched and will pilot in Stockholm, 2018, to speed up the deployment of Mobility-as-a-Service in Sweden — with its technical implementation designed by Austrian IT supplier Fluidtime. The trial, part of the Horizon 2020 CiViTAS Eccentric project, will provide households with access to public transport, car sharing, car rental taxi, city bike system and 24/7 transport.
    Read More

Highlighted Content