Cubic executive appointed to (MaaS) Alliance board of directors

Martin Howell, Cubic Transportation Systems (CTS) director of external affairs has joined the board of directors for the Mobility as a Service (MaaS) Alliance launched in 2015 by Ertico, the European public/private partnership for intelligent transport systems. MaaS is a transportation vision for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what t
April 15, 2016 Read time: 2 mins
Martin Howell, 378 Cubic Transportation Systems (CTS) director of external affairs has joined the board of directors for the Mobility as a Service (MaaS) Alliance launched in 2015 by Ertico, the European public/private partnership for intelligent transport systems.  

MaaS is a transportation vision for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what they use through a provider’s subscription service and are billed one invoice per month, similar to the way utility or mobile phone services are managed today. Trials in Finland and Sweden have been well received, leading to further development by the MaaS Alliance in Europe, with the potential to extend to other global regions.

Among the benefits of MaaS is the possibility that it could be significantly cheaper for a user when compared to owning a private vehicle, taking into account the cumulative costs of finance, insurance, maintenance, parking and more. MaaS also has the potential to remove millions of private vehicles from congested freeways, lessening pollution and other environmental impacts.

For more information on companies in this article

Related Content

  • Electronic toll collection delivers efficient traffic regulation
    February 3, 2012
    Electronic tolling systems have been in use for decades now. Worldwide, steadily more and more tolling systems are being set into operation, providing efficient means for traffic regulation and financing of infrastructure. But despite this maturity enforcement is still not being given the consideration it deserves. Q-Free's Steinar Furan writes
    Read More
  • Cubic and partners develop gateless technologies to speed passenger management
    September 15, 2016
    Cubic Transportation Systems (CTS) is to collaborate with a diverse team of industry and academic partners to develop a prototype that integrates future ticketing technologies to support a doubled rate of passenger throughput at fare gates in train stations. According to travel projections, the number of journeys for passenger rail is likely to double over the next 30 years. Cubic’s submitted proposal, Fastback Gateless Gate line, to the Railway Standards and Safety Board’s (RSSB) Future Ticketing Detec
    Read More
  • US ITS sector needs strategic leadership
    January 31, 2012
    The US is losing its advantage in the ITS sector because of a lack of strategic leadership, according to a new report from the Information Technology and Innovation Foundation. Here, Stephen Ezell, one of the report's authors, talks to ITS International about what can be done to remedy the situation. A new report from the Information Technology and Innovation Foundation (ITIF), Explaining International IT Leadership: Intelligent Transportation Systems, makes for sobering reading within the US ITS community.
    Read More
  • Benefits of traffic data sharing with app developers
    November 10, 2015
    Timothy Compston finds out if exchanging traffic and road condition data with private app developers makes sense for both drivers and road authorities. Much has been said about the potential benefits for authorities in sharing data with traffic and navigation app developers, and receiving ‘crowdsourced’ information in return – so how is it working in practice?
    Read More

Highlighted Content