Cubic executive appointed to (MaaS) Alliance board of directors

Martin Howell, Cubic Transportation Systems (CTS) director of external affairs has joined the board of directors for the Mobility as a Service (MaaS) Alliance launched in 2015 by Ertico, the European public/private partnership for intelligent transport systems. MaaS is a transportation vision for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what t
April 15, 2016 Read time: 2 mins
Martin Howell, 378 Cubic Transportation Systems (CTS) director of external affairs has joined the board of directors for the Mobility as a Service (MaaS) Alliance launched in 2015 by Ertico, the European public/private partnership for intelligent transport systems.  

MaaS is a transportation vision for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what they use through a provider’s subscription service and are billed one invoice per month, similar to the way utility or mobile phone services are managed today. Trials in Finland and Sweden have been well received, leading to further development by the MaaS Alliance in Europe, with the potential to extend to other global regions.

Among the benefits of MaaS is the possibility that it could be significantly cheaper for a user when compared to owning a private vehicle, taking into account the cumulative costs of finance, insurance, maintenance, parking and more. MaaS also has the potential to remove millions of private vehicles from congested freeways, lessening pollution and other environmental impacts.

For more information on companies in this article

Related Content

  • New forms of smart mobility aiding congestion reduction, report finds
    June 26, 2015
    A new report from Navigant Research analyses the global market for smart urban mobility infrastructure and services in smart cities, including car sharing, advanced traffic management, smart parking, and other transportation innovations, with regional forecasts for revenue, through 2024. According to the report, Urban Mobility in Smart Cities, the market for smart urban mobility infrastructure and services is expected to exceed US$25 billion in 2024. In cities around the world, thoughts on mobility in ur
    Read More
  • Outsourcing security weakness for Sweden’s driver and vehicle data
    October 24, 2017
    The security of driver and vehicle data hit the headlines this summer in Sweden and its authorities are still dealing with the fallout. David Crawford reports. epercussions from Sweden’s vehicle data outsourcing scandal continue to reverberate. Transportstyrelsen, the government’s transport agency, came under fire this summer for risking the personal security of over five million motorists by failing to implement full security checks on personnel in other countries to whom individual work packages could
    Read More
  • IBTTA’s roll-call of excellence
    September 2, 2022
    Winners of the IBTTA’s Toll Excellence Awards will be presented with their trophies during the 90th Annual Meeting & Exhibition in Austin, Texas
    Read More
  • The Middle East takes lead in urban mobility
    November 24, 2017
    Ralf Baron, Thomas Kuruvilla, Morsi Berguiga, Michael Zintel, Joseph Salem and Mario Kerbage from Arthur D. Little explain why there is much to be learned from the Middle East about the rapid evolution of transport systems. The rapid urbanisation across the globe is leading to mobility challenges as cities struggle to ensure their populations can move around freely using both public and private transport. Solving these issues is critical to ensuring that cities thrive and attract the investment and
    Read More

Highlighted Content