Cubic and Mastercard study shows impact of New York’s car free day

Following a request from New York City Councilman Ydanis Rodriguez to measure the impact of Car Free Day NYC held in April, Cubic Transportation Systems (CTS) and Mastercard have now published their report about transportation demand and retail impact assessment resulting from the initiative. Rodriguez organised the initiative with a strong coalition of local support towards the goal of reducing single-occupancy vehicle use and stimulating dialogue around environmental issues. The assessment leveraged
November 17, 2016 Read time: 2 mins
Following a request from New York City Councilman Ydanis Rodriguez to measure the impact of Car Free Day NYC held in April, 378 Cubic Transportation Systems (CTS) and 1756 Mastercard have now published their report about transportation demand and retail impact assessment resulting from the initiative.

Rodriguez organised the initiative with a strong coalition of local support towards the goal of reducing single-occupancy vehicle use and stimulating dialogue around environmental issues.

The assessment leveraged the Urbanomics Mobility Project, a Cubic-Mastercard co-developed data analysis toolset for fuelling smarter and more inclusive cities, based on public transportation data and insights derived from anonymised and aggregated transaction data.

Specific objectives of Councilman Rodriguez’s request included measuring changes in public transportation demand, traveller spend behaviour around car-free zones and the impact of redistributed traffic on business areas in proximity to car-free zones.

The one-day event resulted in an increase of more than 30,000 passengers than the season’s daily average on the MTA subway, while public data for other services like bike share also showed a statistically significant increase in usage.

For retail stores, there were no significant adverse effects on commercial activity in the surrounding areas, despite road closures created to facilitate and support the spirit of the event.

For more information on companies in this article

Related Content

  • Why integrated traffic management needs a cohesive approach
    April 10, 2012
    Traffic control is increasingly being viewed as one essential element of a wider ‘system of systems’ – the smart city. Jason Barnes, Jon Masters and David Crawford report on latest ideas and efforts for making cities ‘smarter’ Virtually every element of the fabric and utilitarian operations that make urban areas tick can now be found somewhere in the mix that is the ‘smart city’ agenda. Ideas have expanded and projects pursued in different directions as the rhetoric on making cities ‘smarter’ has grown. App
    Read More
  • New York’s Midtown in Motion traffic management system wins ITS America award
    June 6, 2012
    ITS America has recognised the New York City Department of Transportation (NYC DoT) for Midtown in Motion, the sophisticated traffic management system launched last July that uses ITS to ease traffic congestion, improve traffic flow, and reduce greenhouse emissions and air pollution on the city’s most congested streets. Coinciding with the award, NYC DoT announced that it is expanding the system, which currently covers 110-square blocks, to cover 270-square blocks in the city’s most heavily congested neighb
    Read More
  • Emissions reductions targets to have major impact on transport
    October 28, 2015
    As bold moves aimed at reducing greenhouse gas emissions have been introduced in California, David Crawford looks at the ramifications for transportation. California Governor Jerry Brown’s recent dramatic raising of the bar on emissions reduction policy for the state has won him praise from Japan, Australia, Europe and the secretariat of the critical UN conference on climate change being held in Paris in November/December 2015. His April 2015 executive order aimed at bringing emissions to 40% below 1990 lev
    Read More
  • Report highlights community impact of new mobility options
    March 29, 2018
    Local authorities and communities must understand the impacts of the new mobility options and regulate to get the transport systems they want, according to a new report. Colin Sowman takes a look. Outside of the big cities plagued with congestion, the existing transportation system(s) often cope adequately, and the ongoing workload (maintenance, safety…) is more than enough to keep local transport authorities busy. Is it, therefore, a good use of public service employees’ time to keep abreast of the raft
    Read More

Highlighted Content