Cubic and MasterCard launch Urbanomics Mobility Project

Cubic Transportation Systems (CTS) and its subsidiary Urban Insights are to collaborate with MasterCard on the Urbanomics Mobility Project, a new data analysis platform to fuel smarter, more inclusive cities. The initiative leverages Urban Insights’ state-of-the-art big data analytics and visualisation technology; Cubic’s expertise in processing more than US$24 billion per year in public transportation revenue; and powerful spending trends and insights derived from 43 billion transactions processed over
September 16, 2015 Read time: 2 mins
378 Cubic Transportation Systems (CTS) and its subsidiary 7925 Urban Insights are to collaborate with MasterCard on the Urbanomics Mobility Project, a new data analysis platform to fuel smarter, more inclusive cities.

The initiative leverages Urban Insights’ state-of-the-art big data analytics and visualisation technology; Cubic’s expertise in processing more than US$24 billion per year in public transportation revenue; and powerful spending trends and insights derived from 43 billion transactions processed over the MasterCard network each year. The tool will help urban planners and commercial developers better understand the relationship between how people travel and what they buy.

The Urbanomics Mobility Project targets transit, urban planning and public service agencies; land-use authorities; city and regional governments; real estate developers; and merchants and other commercial businesses involved in site selection and development.

For urban planners, the prototype shows how the platform brings together public and private data in a way that, until now, was not readily available in a useable way for planning purposes. Urban Insights, Cubic and MasterCard will be working closely with city stakeholders to understand their needs as they develop, enhance and commercialise the joint solution.

“This is a very deliberate smart city initiative between two industry leaders - combining their unique resources and knowledge to create a new data analysis platform for planning smart cities, growing their economies and putting in place critical transportation infrastructure and services,” said Dan Collins, general manager of Cubic’s Urban Insights.

“An essential step in enabling smarter cities is to step-up the use of data available from multiple sources in order to help city leaders and planners make smarter decisions,” said Hany Fam, executive vice president, Enterprise Partnerships, MasterCard. “By combining our respective analytics and insights, we’ll be able to deliver a more holistic, up-to-date picture of how well an urban transport network enables access to services, retailers and attractions, making life better for residents and visitors.”

The Urbanomics Mobility Project will officially be previewed during Smart Cities Week in Washington, DC from 15-17 September.

For more information on companies in this article

Related Content

  • Smart Spanish city trials cell-based traffic management
    November 7, 2013
    David Crawford reports on an urban electronic nervous system. The northern Spanish city of Santander – historically a port - is now an emerging technology showcase attracting global attention as a prototype for a medium-sized smart city of the future. In a move to determine the optimal use of available data, it is creating a de-facto experimental laboratory for sensor and mobile phone-based urban traffic management and environmental monitoring innovations.
    Read More
  • Connected citizens boosts Boston’s traffic management
    March 30, 2017
    Data-derived traffic management is starting to show benefits as David Crawford discovers. The city of Boston has been facing growing congestion problems in its Seaport regeneration district, with the rate of commercial and residential growth threatening to overtake the capacity of the road network to respond.
    Read More
  • Kerb your enthusiasm, warns Passport
    March 4, 2019
    Dynamic kerbside management is crucial if urban authorities are to address increasingly chaotic situations caused by the gig economy and mobility innovation, says Adam Warnes at Passport Demand for the kerbside is growing and changing and it’s no surprise when you consider the recent innovations within the mobility industry. For starters, there are new modes of transport, including ride-shares, electric vehicles (EVs), dockless cycles, last-mile consolidations and autonomous vehicles (AVs). Secondly, the
    Read More
  • Cubic announces leadership changes
    September 15, 2015
    Cubic Corporation has appointed Matthew J. Cole president of Cubic Transportation Systems (CTS) and senior vice president of Cubic Corporation, effective 1 October. Currently executive vice president and deputy of Strategy and Business Development of CTS, Cole will replace Stephen O. Shewmaker, who plans to retire in 2016 and has been appointed chairman of CTS. In this role, Shewmaker will continue to support Cubic’s key customers and help shape the strategic direction of the business. Both Shewmaker and
    Read More

Highlighted Content