Skip to main content

Cubic and Australia’s SenSen Networks sign alliance agreement

Cubic Transportation Systems has signed a strategic alliance and licence agreement with video analytics specialist SenSen Networks of Melbourne, Australia.
September 8, 2014 Read time: 2 mins
ITSWC 2014 Master Avatar
378 Cubic Transportation Systems has signed a strategic alliance and licence agreement with video analytics specialist SenSen Networks of Melbourne, Australia.

The alliance allows Cubic to distribute SenSen’s products and solutions that mesh with Cubic’s NextCity vision, aimed at creating new solutions for smart cities and transportation systems.

SenSen’s analytics system is designed and developed around a platform capable of processing large volumes of real-time unstructured video and other sensory data.

Among planned products are automatic gate line monitoring in transport hubs using video analytics and intelligent video to increase commuter flow and minimise fare evasion; speed; safety and toll enforcement solutions for road authorities; and parking guidance and enforcement.

The agreement “is a good strategic fit for our NextCity vision”, said Matt Cole, executive vice-president, strategy, business development and diversification for Cubic Transportation Systems.

“Advanced video analytics allows our customers to cost-effectively gain deep insights of transportation infrastructure.”

”SenSen operates at the cusp of big data, sensor networks and business intelligence,” said SenSen Networks’ CEO Subhash Challa.  “Our core skill is in analysing big data streams in real time, recognising all interesting events and creating accurate and structured metadata that lead to high-value applications.”

• Larry Yermack, a strategic advisor to Cubic Transportation Systems, is being inducted into the ITS America Hall of Fame today for his achievements in the transportation industry. Yermack played a key role in helping design and bring to market NextCity for Tolling – Cubic’s tolling management system – and was instrumental in the development of E-ZPass, the world’s largest electronic tolling system.

Yermack is also a former chairman of ITS America.

Booth: 2407
%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 42050 0 oLinkAsset <span class="mouselink">www.cubic.com</span> Cubic Website true /EasySiteWeb/GatewayLink.aspx?alId=42050 false false%>

For more information on companies in this article

Related Content

  • Traficon introduces latest cameras at World Congress
    October 16, 2012
    Traficon is bringing some exciting new technologies to the ITS World Congress and two of them are of particular note. Earlier this year, the company acquired Sumit, a provider of automatic number plate recognition (ANPR) technology. Traficon has been working ever since to incorporate the Sumit technology into its own portfolio and visitors to its stand will see the result – Eye-D, a dedicated Traficon camera product for intersection enforcement. The other major innovation at Traficon’s stand is the new VIP-
  • Truvelo launches latest member of D-Cam family
    March 24, 2014
    Speed camera specialist Truvelo Manufacturers has chosen Intertraffic Amsterdam 2014 to launch the latest D-Cam R speed and red light camera system. The latest member of the D-Cam family, it uses the same technology platform as the existing D-Cam P and the D-Cam L and continues that pedigree.
  • Bartco and P&D launch joint venture deals at Intertraffic
    March 26, 2014
    Two new joint venture companies were introduced to the industry at Intertraffic yesterday. They were created by P&D Specialist Services and Bartco Traffic Equipment in an initiative aimed at tackling new international markets. The first joint venture company is Bartco UK which will be Europe’s first manufacturer of portable, solar-powered, five-colour matrix variable message signs, according to the firm.
  • Latest ITS and road safety innovations from Swarco
    February 6, 2014
    Swarco will again welcome the visitors to Intertraffic on a total of 550m2 of stand space in hall 10 (10.103, Traffic Mangement) and hall 4 (04.310, Traffic Safety). ITS and traffic management solutions, all developed by the one-stop shop Swarco, are centred around the open Omnia platform on stand 10.103. Major highlights will be the latest traffic controller technology, brilliant LED traffic lights, a new dimension of variable message signs with TV-like display and minimal total cost of ownership, and the