Skip to main content

Cubic and Australia’s SenSen Networks sign alliance agreement

Cubic Transportation Systems has signed a strategic alliance and licence agreement with video analytics specialist SenSen Networks of Melbourne, Australia.
September 8, 2014 Read time: 2 mins
ITSWC 2014 Master Avatar
378 Cubic Transportation Systems has signed a strategic alliance and licence agreement with video analytics specialist SenSen Networks of Melbourne, Australia.

The alliance allows Cubic to distribute SenSen’s products and solutions that mesh with Cubic’s NextCity vision, aimed at creating new solutions for smart cities and transportation systems.

SenSen’s analytics system is designed and developed around a platform capable of processing large volumes of real-time unstructured video and other sensory data.

Among planned products are automatic gate line monitoring in transport hubs using video analytics and intelligent video to increase commuter flow and minimise fare evasion; speed; safety and toll enforcement solutions for road authorities; and parking guidance and enforcement.

The agreement “is a good strategic fit for our NextCity vision”, said Matt Cole, executive vice-president, strategy, business development and diversification for Cubic Transportation Systems.

“Advanced video analytics allows our customers to cost-effectively gain deep insights of transportation infrastructure.”

”SenSen operates at the cusp of big data, sensor networks and business intelligence,” said SenSen Networks’ CEO Subhash Challa.  “Our core skill is in analysing big data streams in real time, recognising all interesting events and creating accurate and structured metadata that lead to high-value applications.”

• Larry Yermack, a strategic advisor to Cubic Transportation Systems, is being inducted into the ITS America Hall of Fame today for his achievements in the transportation industry. Yermack played a key role in helping design and bring to market NextCity for Tolling – Cubic’s tolling management system – and was instrumental in the development of E-ZPass, the world’s largest electronic tolling system.

Yermack is also a former chairman of ITS America.

Booth: 2407
%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 42050 0 oLinkAsset <span class="mouselink">www.cubic.com</span> Cubic Website true /EasySiteWeb/GatewayLink.aspx?alId=42050 false false%>

For more information on companies in this article

Related Content

  • Basler debuts new IP network camera at Intertraffic
    February 6, 2014
    Germany-headquartered camera manufacturer Basler will be at Intertraffic Amsterdam 2014 with a an extensive selection of ace GigE and ace USB cameras as well as IP cameras suitable for ITS applications, and also to present the world premiere of a new generation IP network camera with unique real-time trigger function and YUV feature.
  • Wide range of marking materials and signs from Orafol
    March 3, 2014
    Orafol will use Intertraffic Amsterdam 2014 to showcase a full range of retroreflective materials which includes all relevant grades of reflectivity for different traffic applications, in both prismatic and glass bead materials. As the company points out, a great number of the Oralite and Reflexite brand of films are CE approved, for manufacturing of CE marked signage. Also on display will be a live demonstration of the new Oralite UV Digital Traffic Sign Printer, an environmentally friendly alternative
  • Easy GPS retrofitting with Telepazio LCS plug-in solution
    October 18, 2012
    In the demonstration areas of the ITS World Congress, Telespazio, a joint venture between Finmeccanica and Thales, will showcase LCS, a ‘plug-in’ solution that enables easy retrofitting of existing GPS systems to use and exploit the capabilities of the EGNOS Commercial Service. The demonstration will show its use in an ITS system for tracking and tracing operational tankers transporting hydrocarbon in Europe.
  • New road safety barrier withstands vehicle impact
    March 3, 2014
    Portuguese company Sernis will use Intertraffic Amsterdam 2014 to present B-Rail, a new concept of road safety barriers designed for any type of vehicle and developed to be ultra-resistant and withstand vehicular impacts. Sernis claims that B-Rail has an absorption power and damping shock greater than conventional guard rail solutions, due to its raw material and internal structure. In addition, the barrier has a high absorption/dissipation capacity of impact energy at higher speed than conventional gua