Climate fears driving EV buyers, says Geotab

Reducing their environmental impact is as likely to persuade UK consumers to buy an electric vehicle (EV) as saving money, according to a new survey. Connected vehicle company Geotab surveyed 3,001 consumers on factors that appeal to them in an EV. Four out of 10 respondents are motivated by reducing their impact on the environment - compared to 45% for lowering running costs and 37% for lowering tax costs. Regional findings showed climate was a priority for nearly half the participants from the So
October 15, 2019 Read time: 2 mins

Reducing their environmental impact is as likely to persuade UK consumers to buy an electric vehicle (EV) as saving money, according to a new survey.

Connected vehicle company Geotab surveyed 3,001 consumers on factors that appeal to them in an EV. Four out of 10 respondents are motivated by reducing their impact on the environment - compared to 45% for lowering running costs and 37% for lowering tax costs.  

Regional findings showed climate was a priority for nearly half the participants from the South West of England and 45% of those living in North West and South East. At the bottom of the ranking, climate was selected by 37% of respondents from London and the East of England.

The research also suggests a surge in sales demand, with 60% of those planning a car purchase expecting their next vehicle to be hybrid or fully electric.

However, four out of 10 participants are concerned about range anxiety and nearly a third worry about where they would charge their vehicle.

Despite this, 97% of respondents have daily round-trip commutes of under 100 miles which - according to Geotab - is below the average 224-mile range of 3883 Jaguar I-Pace, 838 Nissan Leaf, 2453 Renault Zoe, 994 Volkswagen e-Golf and 8534 Tesla Model X.

Edward Kulperger, Geotab vice president Europe, says: “This data shows not only that improvements to infrastructure are vital to encourage EV adoption and that the industry needs to do more to educate consumers about how far the technology has come, but that the British public are primed to buy into electrification.”

For more information on companies in this article

Related Content

  • Gridserve EV forecourt coming to Gatwick 
    December 13, 2021
    Each hub can add up to 100 miles of range in less than 10 minutes, firm says 
    Read More
  • Inrix identifies the worst traffic hotspots in the 25 most congested US cities
    September 28, 2017
    Inrix has published its latest research on the worst traffic hotspots in America. Using Inrix Roadway Analytics, a cloud-based traffic analysis tool, Inrix analysed and ranked more than 100,000 traffic hotspots in the 25 most congested US cities. The economic cost of hotspots was also calculated in terms of wasted time, lost fuel and carbon emissions over the next decade. The research identified and ranked 108,000 traffic hotspots in the 25 most congested cities in the US identified by the INRIX Global T
    Read More
  • ITS instrumental in reducing Texan congestion
    September 4, 2018
    ITS projects in the Houston area have seen costs crunched – and even a system failure has proved valuable in analysing performance. David Crawford reports on developments in the Lone Star state Savings by Texan public agencies are major factors in the recent ITS Texas awards, recognising beneficial initiatives in bridge strike prevention and traffic intersection control. In the first, the Texas Department of Transportation (TxDOT)’s Houston District, covering the state’s most populous city and its surround
    Read More
  • PTV: Quality - not fares - is key to transit
    September 9, 2022
    Punctuality, coverage, accessibility and decarbonisation are big challenges, says survey
    Read More

Highlighted Content