Climate fears driving EV buyers, says Geotab

Reducing their environmental impact is as likely to persuade UK consumers to buy an electric vehicle (EV) as saving money, according to a new survey. Connected vehicle company Geotab surveyed 3,001 consumers on factors that appeal to them in an EV. Four out of 10 respondents are motivated by reducing their impact on the environment - compared to 45% for lowering running costs and 37% for lowering tax costs. Regional findings showed climate was a priority for nearly half the participants from the So
October 15, 2019 Read time: 2 mins

Reducing their environmental impact is as likely to persuade UK consumers to buy an electric vehicle (EV) as saving money, according to a new survey.

Connected vehicle company Geotab surveyed 3,001 consumers on factors that appeal to them in an EV. Four out of 10 respondents are motivated by reducing their impact on the environment - compared to 45% for lowering running costs and 37% for lowering tax costs.  

Regional findings showed climate was a priority for nearly half the participants from the South West of England and 45% of those living in North West and South East. At the bottom of the ranking, climate was selected by 37% of respondents from London and the East of England.

The research also suggests a surge in sales demand, with 60% of those planning a car purchase expecting their next vehicle to be hybrid or fully electric.

However, four out of 10 participants are concerned about range anxiety and nearly a third worry about where they would charge their vehicle.

Despite this, 97% of respondents have daily round-trip commutes of under 100 miles which - according to Geotab - is below the average 224-mile range of 3883 Jaguar I-Pace, 838 Nissan Leaf, 2453 Renault Zoe, 994 Volkswagen e-Golf and 8534 Tesla Model X.

Edward Kulperger, Geotab vice president Europe, says: “This data shows not only that improvements to infrastructure are vital to encourage EV adoption and that the industry needs to do more to educate consumers about how far the technology has come, but that the British public are primed to buy into electrification.”

For more information on companies in this article

Related Content

  • Nearly 40% of UK councils need more funding for parking and transport programmes, says Passport
    November 29, 2018
    More than a third of UK councils say they receive inadequate funding for parking and public transportation programmes, according to software provider Passport. This figure is from Passport’s report - Solving the UK’s Traffic Challenges – which was discussed at a roundtable event in London this week. It took findings from two independent studies which Passport carried out as part of its launch in the UK. One polled 1,000 UK motorists while the other surveyed over 50 council employees working within p
    Read More
  • Most Brits do not expect new transport tech anytime soon, says Fujitsu
    April 16, 2019
    Three-quarters of Brits do not expect to see artificial intelligence (AI), Internet of Things (IoT) or machine learning (ML) used in transport in the next five years, says Fujitsu. Eight out of 10 respondents to a survey for the Japanese tech firm also do not anticipate the use of facial recognition for security purposes in that time. Despite this, the British public welcomes new technology used in transport, with more than a third of respondents saying that technologies such as contactless payments
    Read More
  • Owning a car will be a thing of the past in less than a decade, say researchers
    January 10, 2017
    UK automotive executives expect that more than half of today’s car owners will not want to own a car in less than a decade, according to KPMG’s Global Automotive Executive Survey 2017. The survey found that 74 per cent of UK automotive executives think that until 2025, more than half of car owners today will not want to own a vehicle, as self-driving technology and mobility as a service will take priority. The report findings revealed that 62 per cent of UK automotive executives view diesel technolog
    Read More
  • London ‘needs next generation of infrastructure to compete’
    February 28, 2017
    Improving the capital’s infrastructure, through Crossrail 2, a new runway at Heathrow and East London river crossings, is key to the city’s future success and ability to compete, according to the latest CBI/CBRE London Business Survey. More than eight in ten of London’s companies see Crossrail 2 as being central to the capital’s successful expansion. Meanwhile, a similar number of firms think sticking to the Government’s current timetables for building Heathrow’s third runway is vital to London’s attractive
    Read More

Highlighted Content