Clever technology is not enough: ITS must solve customers’ problems, warn experts

ITS professionals must ensure they are responding to customer needs and not simply being blinded by the possibilities of technology, warn ITS experts. This was among the main messages from ITS (UK)’s 2018 summit this week. “Don’t deploy technology for technology’s sake – that’s just having a toy,” said Kirk Steudle, former boss of Michigan Department of Transportation, in his keynote speech at the event in Bristol, UK. “Just because the technology is clever, it doesn’t mean it’s any use,” warned ITS (
November 28, 2018 Read time: 2 mins
ITS professionals must ensure they are responding to customer needs and not simply being blinded by the possibilities of technology, warn ITS experts.


This was among the main messages from ITS (UK)’s 2018 summit this week. “Don’t deploy technology for technology’s sake – that’s just having a toy,” said Kirk Steudle, former boss of 1688 Michigan Department of Transportation, in his keynote speech at the event in Bristol, UK.

“Just because the technology is clever, it doesn’t mean it’s any use,” warned ITS (UK) president Steve Norris. He urged delegates to think: “What are the challenges we are actually solving?”

The former UK transport minister also suggested that some form of road user charging in the UK was inevitable to raise revenue as the government’s tax-take from fuel duty continues to decline, in large part due to more fuel-efficient cars.

“Receipts from fuel duty are falling off a cliff,” he said. “It’s pretty illogical that the last great free public utility should be the roads.”

• A full report of the ITS (UK) 2018 summit will appear in ITS International, January/February 2019

For more information on companies in this article

Related Content

  • IBTTA: ‘The only way to keep up is to stay ahead’
    March 4, 2019
    The focus of the IBTTA’s Annual Technology Summit is changing. The tolling organisation’s Bill Cramer explains why this is good news for ITS professionals looking to embrace new technologies For a decade or more, the technology summits hosted by the International Bridge, Tunnel and Turnpike Association (IBTTA) have helped drive the tolling industry’s embrace of the systems, services and breakthrough concepts that are building a 21st century transportation sector. Now, the summit itself is adjusting its
    Read More
  • On-road and in-vehicle are not in competition
    May 18, 2018
    The integrity and accuracy of data that can be verified by weigh-in-motion technology has been improving for decades – and the range of WIM applications is increasing at a tremendous pace. Chris Koniditsiotis, president of the International Society for Weigh-in-Motion (ISWIM) and CEO of Transport Certification Australia (TCA), began his career in 1985 as a pavements engineer. “When I joined this portfolio, the integrity, accuracy, and sampling frequency of mass information delivered at best an estimate, us
    Read More
  • Europe’s road safety record suffers as austerity bites hard, traffic police chiefs are told at TISPOL 2017
    March 7, 2018
    Europe’s leading traffic police chiefs are struggling with the challenge of how best to manage the region’s road network in an era of austerity. Things are changing fast, and not for the better, reports Geoff Hadwick. Europe’s road safety record is under threat. Police budgets are being slashed, staff numbers are falling and a long-term trend towards ever-fewer road deaths has ground to a halt. The line on the graph has flat-lined. Does Europe’s road network face a far more dangerous future? Lower and
    Read More
  • AVs could be ‘terrorist threat’, says security firm Advent IM
    June 19, 2019
    Terrorists who have hijacked vans and trucks to drive into crowds – causing death and injury to pedestrians – could use autonomous vehicles (AVs) to achieve a similar result with no risk to themselves. That was the warning from Mike Gillespie, MD of security firm Advent IM. Speaking this week at the IFSEC International 2019 security conference in London, he said: “Imagine that you don’t have to get in the vehicle, you don’t have to be in the same city – or even the same country.” They would still be a
    Read More

Highlighted Content