Clever technology is not enough: ITS must solve customers’ problems, warn experts

ITS professionals must ensure they are responding to customer needs and not simply being blinded by the possibilities of technology, warn ITS experts. This was among the main messages from ITS (UK)’s 2018 summit this week. “Don’t deploy technology for technology’s sake – that’s just having a toy,” said Kirk Steudle, former boss of Michigan Department of Transportation, in his keynote speech at the event in Bristol, UK. “Just because the technology is clever, it doesn’t mean it’s any use,” warned ITS (
November 28, 2018 Read time: 2 mins
ITS professionals must ensure they are responding to customer needs and not simply being blinded by the possibilities of technology, warn ITS experts.


This was among the main messages from ITS (UK)’s 2018 summit this week. “Don’t deploy technology for technology’s sake – that’s just having a toy,” said Kirk Steudle, former boss of 1688 Michigan Department of Transportation, in his keynote speech at the event in Bristol, UK.

“Just because the technology is clever, it doesn’t mean it’s any use,” warned ITS (UK) president Steve Norris. He urged delegates to think: “What are the challenges we are actually solving?”

The former UK transport minister also suggested that some form of road user charging in the UK was inevitable to raise revenue as the government’s tax-take from fuel duty continues to decline, in large part due to more fuel-efficient cars.

“Receipts from fuel duty are falling off a cliff,” he said. “It’s pretty illogical that the last great free public utility should be the roads.”

• A full report of the ITS (UK) 2018 summit will appear in ITS International, January/February 2019

Related Content

  • August 23, 2016
    Asecap debates the future of tolling
    Colin Sowman reports form Asecap’s Study & Information Days event in Madrid. At Asecap’s (the Association of European Toll Road Operators) recent Study and Information Days event there was no doubt about the subject at the top of the agenda: the European Union Directive 23/2014/EU. This will introduce fundamental changes to the concession model under which Asecap members operate more than 50,000km of tolled highways and, in response, it has compiled a report entitled Proposal for a Sustainable Concession Mo
    Read More
  • December 5, 2018
    IBTTA summit hits right notes in Salzburg
    In the birthplace of Mozart, Colin Sowman found that delegates at the IBTTA’s inaugural World Tolling Summit were playing a variety of interesting tunes The first World Tolling Summit took place in Salzburg, Austria this autumn. Created and organised by the International Bridge Tolling and Turnpike Association (IBTTA), the event was supported by its European counterpart Asecap and hosted by Austria’s tolling authority, Asfinag. The transfer of views, experience and practice both ways across the Atl
    Read More
  • April 20, 2012
    The case for tolling the Interstates
    Speaking at an event organised by the IBTTA last week to an audience of federal and state transportation officials, policy experts, financial analysts, and representatives from engineering firms, technology companies, and transportation facility operators, Ed Regan of Wilbur Smith Associates articulated a clear case for giving states flexibility to toll existing interstate highways.
    Read More
  • August 21, 2014
    Ken Leonard talks to ITS International
    Ken Leonard, director of the USDOT’s ITS Joint Program office made time in his schedule during the Helsinki Congress to speak to ITS International. It has been 18 months since Ken Leonard took over as the director of the Intelligent Transportation Systems Joint Program Office at the US Department of Transportation. With 30 years of technical experience behind him, to say he is enjoying the challenge would be to put it mildly: “It is incredibly exciting to be working in intelligent transportation systems, th
    Read More

Highlighted Content