Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • JUSP launches all-in-one Chip & Pin mPOS solution
    October 31, 2013
    JUSP has launched an all-in-one chip-and-pin mPOS solution for smartphones and tablets, which the manufacturer says has a lower price (¤39 per unit) and smaller transaction fee (2.5%) than other such products. It is also the only one of its kind that connects directly into a smartphone or tablet audio jack using its proprietary, patent pending technology, JUSP says, and works with the highly secure credit and debit cards in all countries outside the US. It means merchants can make payment transactio
    Read More
  • US transit networks gear up for chip cards and mobile payments
    January 15, 2014
    Washington Metro has joined Chicago and New York in making plans to accept contactless bank payment cards at the turnstile, as a mass-market switch to EMV-based chip cards appears increasingly likely. Washington Metro has awarded Accenture a US$184 million contract to replace the existing fare collection systems for Metrorail, Metro-operated parking facilities, Metrobus and MetroAccess services. The new system will enable passengers to continue to use existing SmarTrip cards, while expanding fare paym
    Read More
  • Uber establishes JV in South Korea 
    October 30, 2020
    Uber is to combine its ride-hailing tech with T Map Mobility's network of drivers
    Read More
  • Inrix expands into smart parking with acquisition of ParkMe
    September 10, 2015
    Inrix is accelerating its development of smart parking services with the acquisition of ParkMe, a Santa Monica, California company that helps drives find parking, make reservations and mobile payments worldwide. According to Inrix, the acquisition expands its data aggregation and industry expertise, enabling it to more rapidly deliver a comprehensive set of parking services, including locating, comparing, reserving and paying for parking from a smartphone or vehicle. The acquisition also expands the par
    Read More

Highlighted Content