Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • August 11, 2017
    Singapore aims for cashless public transport by 2020
    Singapore’s Land Transport Authority (LTA) and TransitLink are working towards a fully cashless vision for public transport by 2020, as part of their Smart Nation efforts. LTA and TransitLink are to launch a series of initiatives where commuters will no longer use cash to pay for rides or to top up stored-value cards. A key part of this is account-based ticketing, which LTA has been piloting with Mastercard since March 2017. This provides commuters with the convenience of tapping in and out with contactless
    Read More
  • August 6, 2019
    ITS European Congress: safer and cleaner mobility
    Smart mobility and the increasing digitalisation of transport were among the main themes of this year’s ITS European Congress in the Netherlands. Ben Spencer picks some highlights from conference sessions which considered possible future developments Navigating between the Evoluon conference centre - a former science museum that resembles a giant-sized UFO - and an automotive campus, there was a lot to see at the 13th ITS European Congress in Brainport, Eindhoven. Organised by Ertico – ITS Europe and th
    Read More
  • August 6, 2015
    Growth of smart parking market and parking reservation systems
    ReportsnReports.com’s latest research report, Global Smart Parking Market 2015-2019 says increased use of data analytics to optimise parking is one of the key trends being witnessed in this market across the globe. The research discusses trends, forecasts and growth prospects segmented by geography along with information on leading players of the worldwide industry. Data analytics software is predominantly used these days to provide better parking facilities to consumers. Data analytics provide an approp
    Read More
  • January 25, 2012
    Tolling systems - interoperability is key
    Is US tolling as fragmented and divided as some would have you believe? And are the technology suppliers so very entrenched? ITS International spoke to the market's leading suppliers. A few years back, the prevalent view was that the North American tolling market was characterised by fragmented, proprietary solutions, each existing in splendid isolation. The reality is that a combination of pragmatism and good old market forces have seen some concerted moves made towards interoperability in many areas.
    Read More

Highlighted Content