Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • June 27, 2018
    An innovation lab – not a burden
    Travellers want to be able to book multimodal journeys easily – and to be informed of problems and alternatives as they go. Adam Roark might just be able to help, finds Ben Spencer. The global shift in transportation towards members of the public wanting access to multimodal journeys is rapidly changing how people pay and plan ahead. Buying tickets from a machine and dealing with the frustration of discovering your train is cancelled is a scenario commuters want to avoid through technology’s ability to
    Read More
  • January 16, 2012
    Dutch survey shows drivers are in favour of road user charging
    'Keep it simple, stupid' is an oft-forgotten axiom but in terms of road user charging it is entirely appropriate. So says the ANWB's Ferry Smith. A couple of decades ago, it might have been largely true that the technology aspects of advanced road infrastructure were the main obstacles to deployment. However, 20 years or more of development have led to a situation where such 'obstacles' are often no more than a political fig-leaf. Area-wide Road User Charging (RUC) is a case in point; speak candidly to syst
    Read More
  • May 28, 2014
    New generation of pay-on-foot parking technology
    Designed with some of the most challenging parking environments in mind, especially shopping centres and transport hubs, the WPS ParkAdvance system is built around a new IP-based operating system architecture that enables it to simply and directly connect with multiple technologies being deployed in car parks both now and in the future.
    Read More
  • March 8, 2017
    International seminar to call for greater private sector role in infrastructure financing
    Ways to boost private sector investment in infrastructure will be the focus of a regional seminar held by the European Bank for Reconstruction and Development EBRD), the World Bank Group and the G20 Global Infrastructure Hub on 9-10 March in Athens. The event will bring together policymakers from 20 countries in eastern Europe, central Asia and the Southern and Eastern Mediterranean, private and institutional investors as well international experts on infrastructure project finance. They will discuss po
    Read More

Highlighted Content