Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • Cubic Joins Smart Cities Council
    January 22, 2015
    Cubic Transportation Systems has joined the Smart Cities Council, a coalition of industry thought leaders, innovators and practitioners dedicated to improving the liveability, workability and sustainability of the world’s cities. A booming global population puts pressure on cities facing the inevitable question of how to manage personal travel within geographic and infrastructure constraints. Cubic enables greater integration across all modes of travel by leveraging data to generate predictive, personali
    Read More
  • Swarco acquires Dynniq Mobility
    September 30, 2021
    Swarco's Michael Schuch hails 'complementary footprint in terms of product portfolio'
    Read More
  • Tolling faces up to unprecedented challenge
    October 9, 2020
    The next five years are likely to see a number of changes – but the tolling industry will be equal to them, thinks the IBTTA’s Bill Cramer. The best minds in the business are on the case…
    Read More
  • Redflex enforces commitment to ethics
    May 29, 2013
    Redflex has introduced stringent ethical and procedural requirements following an investigation into corruption in Chicago. Like the Phoenix, which also happens to be the name of the company’s home city, Redflex Traffic Systems has been reborn. Following a headline-making public relations debacle late last year, Redflex has reinvented itself, establishing a series of stringent policies and procedures to ensure ethical business conduct, while continuing to deliver the traffic safety technology and services t
    Read More

Highlighted Content