Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • The ABC of CARTES 2014: Apple, Bitcoin and cloud security are all on the conference agenda
    October 28, 2014
    CARTES 2014, the global event for payment, identification and mobility, is fast approaching and the world’s experts in the sector are about to head to Paris for its biggest and most important annual gathering. The 2013 event welcomed more than 20,000 visitors, some 1,670 of whom attended the opening conference - the World Card Summit - while also visiting the 450 exhibitors at the venue.
    Read More
  • Who’s connecting to your car?
    September 17, 2013
    Development services company Symphony Teleca (STC) and Guardtime, provider of keyless signature infrastructure (KSI) software and solutions are to partner in a deal that will develop security, safety, maintenance, and reliability capabilities to enhance the connected car.
    Read More
  • Innovation Awards: A winning formula
    March 21, 2018
    The Intertraffic Innovation Awards are a major feature of this event: over 60 high-quality entries were received this year. So, what does it mean for a company that wins? Czech company Cross Zlin won the overall title at the last Intertraffic. Tomáš Juřík, chairman and CEO explained the impact it has had on the company.
    Read More
  • Transport in the round
    October 13, 2015
    The ITF’s Mary Crass tells Colin Sowman why future transport demands will require governments to overcome the silo effect of individual single-modal authorities. The only global multimodal transport policy organisation,” is how Mary Crass describes the International Transport Forum (ITF), which is housed at the Organisation for Economic Cooperation and Development (OECD). As head of policy and summit preparation at the ITF she says: “All other organisations are either regional or have a modal focus, we cove
    Read More

Highlighted Content