Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • Otonomo and NXP link on CV data 
    January 5, 2022
    NXP vehicle processing platforms generate data that can power driver safety applications 
    Read More
  • European Investment Bank backing for UK’s East Coast Main Line trains
    April 17, 2014
    Europe’s long-term lending institution, the European Investment Bank has, as part of a consortium of international banks, agreed to finance the deployment of 65 new Hitachi super express trains to be used on the East Coast Main Line between London and Scotland. This new fleet will replace the Intercity 125 and 225 trains currently in use on the line. The new East Coast Main Line trains will be financed under the Department for Transport’s Intercity Express Programme, which includes the financing, desig
    Read More
  • Demonstration zone launched to develop connected and automated vehicles, Canada
    November 10, 2017
    A new autonomous vehicle (AV) demonstration zone has launched to allow researchers to hone the technology and test AVs in a range of everyday, real-life traffic scenarios in Ontario, Canada. Called the Autonomous Vehicle Innovation Network (AVIN), the Canadian government has invested $80 million (£61 million) over a five-year period in support of the project.
    Read More
  • Demonstration zone launched to develop connected and automated vehicles, Canada
    November 10, 2017
    A new autonomous vehicle (AV) demonstration zone has launched to allow researchers to hone the technology and test AVs in a range of everyday, real-life traffic scenarios in Ontario, Canada. Called the Autonomous Vehicle Innovation Network (AVIN), the Canadian government has invested $80 million (£61 million) over a five-year period in support of the project.
    Read More

Highlighted Content