Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • Getting to the point
    September 4, 2018
    Cars are starting to learn to understand the language of pointing – something that our closest relative, the chimpanzee, cannot do. And such image recognition technology has profound mobility implications, says Nils Lenke Pointing at objects – be it with language, using gaze, gestures or eyes only – is a very human ability. However, recent advances in technology have enabled smart, multimodal assistants - including those found in cars - to action similar pointing capabilities and replicate these human qual
    Read More
  • Machine vision’s image of road management’s future
    June 11, 2015
    Q-Free’s Marco Sinnema looks at how the commoditisation of high-quality vision-based solutions is widening their application. Machine vision technology’s entry into the ITS/traffic management sector has followed a classic top-down path. This is unsurprising given the extremely demanding performance criteria which are the standard in its market of origin, manufacturing processing. Very high image qualities combined with frame rates often in the hundreds per second range resulted in vision systems with capabi
    Read More
  • Keeping cyber criminals from your website
    November 10, 2017
    If a hacker can penetrate your website, they can do business as you. Joe Dysart explains how you and your customers may not discover the fraud for some time. In the latest twist on identity theft, hackers are clandestinely taking over business websites - and then brazenly billing visiting customers as if the sites are their own.
    Read More
  • CreditCall unveils new EMV and mPOS solutions at CARTES 2013
    November 19, 2013
    In the US from October 2015, any merchant who has not completed migration to EMV-certified chipcard payment will have to carry the cost of any fraudulent transaction that it attempts to process. At CARTES 2013, and in order to help merchants de-risk and meet what is generally held to be an aggressive in-service deadline for change at a national level, multi-channel payment gateway specialist CreditCall is launching ChipDNA. This is a unique bundle, available to acquirers, processors and VARs, which d
    Read More

Highlighted Content