Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • ITS market size ‘to reach US$38.68 billion by 2020’
    December 21, 2015
    The global ITS market is expected to reach US$38.68 billion by 2020, according to a new study by Grand View Research. Increasing demand for alleviating traffic congestion and growing need for enhancing existing transportation networks is expected to drive demand over the forecast period. Growing urban population and increased fund allotment by various governments across the globe is driving need for advanced transportation network. This is estimated to be fulfilled by proper use of wireless communication
    Read More
  • User-based insurance joins the battle for big data
    November 10, 2015
    User-based insurance is blazing a trail others would like to follow and is also discovering the challenges. The ITS sector needs to keep a very careful eye on the automotive industry: “There’s a war going on in the connected car space creating richer datasets than we ever imagined possible” says Paul Stacy, research and development director of Wunelli, part of the LexisNexis group. The car makers have gone way beyond infotainment, unlocking huge amounts of data in the process … facts and figures which the i
    Read More
  • The long road to Spanish enlightenment
    October 22, 2018
    Julián Núñez, immediate past president of ASECAP, gets his teeth into the vision of a European strategy for toll roads. David Arminas reports from Madrid. Getting European politicians to agree to a long-term cross-border highway infrastructure programme for toll roads is extremely difficult. It’s a bit like pulling teeth: people want to avoid the pain. But pain is something that Spanish operators, including Abertis, OHL, ACS, FCC and Acciona, have been going through for the past decade. The country has
    Read More
  • Tuscany sees renaissance in account-based ticketing
    May 16, 2024
    Kuba introduces TipTap system on buses across region and on trams in Florence
    Read More

Highlighted Content