Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • Consumer interest builds for 'gateway' automated vehicle technologies, says study
    April 29, 2016
    Trust in automation technology is very much age dependent, as younger consumers have a notably higher level of confidence in the technology than their older counterparts, according to the J.D. Power 2016 US Tech Choice Study, which says trust in automation technology is a critical step toward the future of automated vehicles. The study was conducted in February through March 2016 and is based on an online survey of more than 7,900 consumers who purchased/leased a new vehicle in the past five years.
    Read More
  • Utah DoT and Panasonic get connected
    August 30, 2019
    Utah is making smart roadways a priority and has entered a partnership with Panasonic to move things forward. Adam Hill asks Utah DoT to outline where the state is heading Utah Department of Transportation (UDoT) has form when it comes to connectivity. It built the first operational connected vehicle corridor in the US – and has now joined up with Panasonic to extend its operation. “When we work with technology providers, we are working together to get that win-win,” says Carlos Braceras, UDoT executi
    Read More
  • Flexibility, interoperability is key to future traffic management
    February 3, 2012
    Jon Taylor of Faber Maunsell and Tabatha Bailey of Transport for London describe how an unusual mix of traffic practitioners, researchers and industry are working together to build new tools for the future. As we face higher expectations for managing congestion from both citizens and politicians, and as more and more data is becoming available from new sources, our traffic management challenge is changing.
    Read More
  • Bigger role for data protection and privacy policies in transportation
    June 11, 2015
    Dr Caitlin Cottrill, lecturer at the University of Aberdeen’s School of Geosciences, examines the impact of privacy legislation on the transportation sector. Growing reliance on big data, underscored by the increasing ubiquity of smart infrastructure and the ‘Internet of Things’, has profoundly impacted the regulatory environment experienced by transportation professionals. This is particularly the case in relation to the privacy of personally identifying information (PII). There has been increased attenti
    Read More

Highlighted Content