Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • July 26, 2012
    Personal Rapid Transit, clear benefits for European cities
    David Crawford watches the race to get the world's first PRT system up and running. To paraphrase the old joke about buses bunching, you seem to have to wait several decades for a Personal Rapid Transit (PRT) system, and then half a dozen come along together. Currently, in fact, there are well over that number of schemes for driverless electric passenger-carrying 'pod' networks at various stages of planning, design and implementation around the world. Locations range from a straight-off-the-drawing board ne
    Read More
  • November 29, 2012
    Expert calls for high-tech traffic control
    A leading Chinese transportation expert has called for China to develop smart traffic technologies that are more customer-oriented, while boosting greener, safer and more efficient modern transportation in the country. "China's ITS applications should shift their focus to provide more solutions for public transportation in the next decade, and the industry should get a new stimulus by responding to the needs of the market," said Wang Xiaojing, chief engineer at the Research Institute of Highway under the Mi
    Read More
  • February 3, 2012
    Safe-driver training reduces costs, increases safety
    Hermes, one of Europe's leading home delivery specialists, and part of the Otto group's European logistics division, estimates that introducing a range of safe-driving measures in its UK operations have contributed to a US$1.5 million cost saving to the business in the 12 months to April 2010.
    Read More
  • August 8, 2022
    New model generation with PTV’s Model2Go
    PTV Group has launched a product which automates much of the painstaking business of building transport models. Adam Hill talks to the company’s Udo Heidl and Ben Stabler to find out more
    Read More

Highlighted Content