Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • Traffic Group Signals overcomes radio band interference
    August 21, 2023
    Company boosts performance of its Metro Pro-enabled temporary traffic signals
    Read More
  • Mature solutions for emerging economies
    June 8, 2015
    Siemens’ Marcus Welz talks to David Crawford about suitable ITS solutions for emerging economies. Be bold in vision - and output - and user-oriented in practice,” Marcus Welz advises emerging economies planning ITS investments. Says the Siemens Group senior vice president and global sales director for ITS: “Their road users need better, more reliable and safer trips – but without costs increasing too much. The good news is that many countries are already tackling the big issues of traffic and the environmen
    Read More
  • NewMotion EV charging for Alphabet users
    July 8, 2020
    Deal with Shell subsidiary includes more than 800 rapid charge points
    Read More
  • India records robust growth in vehicle sales
    January 12, 2016
    India recorded robust growth in vehicle sales during the previous decade which has made the country into one of the dynamic markets in Asia, according to the latest report from IHS. In 2014, India was the sixth largest market globally in terms of light-vehicle (LV) sales (comprising passenger cars and light trucks) after China, United States, Japan, Brazil and Germany. Prospects for the LV industry look better for 2015 and beyond, aided by an expected revival in economic growth and consumer sentiments,
    Read More

Highlighted Content