Cardlytics expands outside the US

Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.
November 20, 2013 Read time: 1 min
Payment card-linked marketing and data business Cardlytics has struck a deal with Lloyds Bank, its first outside the US, as the firm looks to expand into Europe and Asia. The deal will see Cardlytics help Lloyds Banking Group, which has over 30 million customers, make better use of consumer purchase data.

Founded in 2008, the private, venture-backed firm now has partnerships with nearly 400 US financial institutions and offers insight into the consumer purchases of 70% of U.S. households, capturing spending across a comprehensive range of stores and categories. Cardlytics’ patented technology also enables advertisers to make a direct connection to buyers through online banking and mobile banking channels.

Related Content

  • Upgrading Turkey's tolling system
    April 25, 2013
    A programme modernising road tolling equipment on Turkey’s national highway network has resulted in what is arguably Europe’s most advanced toll system, reports Jon Masters. Turkey has introduced a new system of technology for charging for use of its 2000km national highway network, heralded as the first full-scale use of passive RFID tags for electronic open road tolling in Europe. The new ‘Fast Passing System’ (HGS) is an upgrade of Turkey’s existing Automatic Passing System (OGS) technology, which uses
    Read More
  • Uber bolsters app features to boost micromobility
    October 1, 2019
    Uber is combining its ride-hailing and food delivery apps, while polishing its green credentials and launching a range of new features and partnerships. There is a particular focus on micromobility: bikes and scooters will be displayed on the map inside the ride-hailing giant’s app in 28 cities to make it easier for users to view their options. The company is also expanding its in-app Transit option to include San Francisco, Mexico City and Paris. New Uber Jump bikes and scooters will come with batteries
    Read More
  • US enforcement regulation to deliver clearer guidelines?
    February 2, 2012
    Jim Tuton of American Traffic Solutions looks at the evolution of automated enforcement in North America "Technological regulation will become more sophisticated at the federal level, giving states clearer guidelines" Jim Tuton In just 20 years, photo enforcement in North America has grown from a single speed camera in a small town in Arizona to thousands of photo traffic enforcement cameras which are now operating in 350 communities spread across 27 states and three Canadian provinces. Most of these p
    Read More
  • PSA Peugeot Citroën takes a stake in car-sharing company
    April 12, 2016
    French car company PSA Peugeot Citroën has become a shareholder in peer-to-peer car-sharing start-up Koolicar, with an investment of US$10.6 million (€18 million), alongside investment fund MAIF Avenir, Koolicar's partner since 2010. Now active in around 40 French cities, with over 60,000 registered users, Koolicar started car-sharing operations back in 2012 and claims it offers unique and innovative technology for peer-to-peer car rental in Europe. Based on a connected box that can be fitted on any typ
    Read More

Highlighted Content