Skip to main content

Cadillac future is V2X, says General Motors

One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range. The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing an
June 7, 2018 Read time: 2 mins
Mark Reuss, GM executive vice president
One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. 948 General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range.


The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing and supply chain, said that Super Cruise will be available on all Cadillac models, with the roll-out beginning in 2020. “That’s a big deal: Super Cruise is a giant leap along the path to true autonomous vehicles,” he said. “AVs will change the automotive world and will change lives.”

The company also plans to offer V2X communications in a “high-volume crossover” model by 2023 and will eventually expand that technology across the whole of Cadillac’s portfolio.

“V2X can be an enabler,” Reuss went on, bringing the GM vision of “zero crashes and zero congestion” closer to reality. “When cars can talk to the infrastructure, the benefits will be even greater,” Reuss insisted. “We’ll save lives, we’ll save time and we’ll save money – but most importantly, we’ll save lives.”

He concluded: “Let’s work together to get this done – to take these necessary steps. This is truly the opportunity of a lifetime. If we work together we can bring the future a little bit closer to the now. It’s up to us – there’s no-one else coming – so let’s get it done.”

Booth 101

For more information on companies in this article

Related Content

  • Improving driver information, making in-vehicle systems a reality
    January 26, 2012
    Scott J. McCormick, president of the Connected Vehicle Trade Association, considers what we have to do next to make the more widespread deployment of automotive telematics a reality
  • Connected and self-driving cars ‘poised for growth’
    April 13, 2015
    Autonomous vehicles will enter mass production by 2020 as more and more major auto makers in recent years have committed to their R&D, according to Topology, a division of TrendForce. Furthermore, the scale of the market will likely surpass a million vehicle mark by 2035. Eric Chang, analyst for Topology, stated the future development of autonomous vehicles will depend on the following technologies: sensors for reading biological data inside vehicle and environmental data outside; communication technology;
  • ITS sector must use less confusing industry terms says Q-Free
    December 23, 2015
    For ITS to gain the recognition it deserves, Q-Free’s Knut Evensen argues that the sector must have a coherent message and avoid confusing the wider community with a bewildering array of terms and acronyms. Any industry or group of people will develop its own lexicon over time. The process is near-inevitable, as individuals’ knowledge bases increase and evolve, and terms for common wisdom are created and become truncated, or even slang. A danger, though, as a relatively small group looks to admit large numb
  • Act now on climate, says Yunex Taffic
    October 13, 2021
    Formerly Siemens ITS, Yunex Traffic is at a major event in its own right for the first time; CEO Markus Schlitt outlines why its vital that the company’s message is heard as soon as possible