Skip to main content

Cadillac future is V2X, says General Motors

One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range. The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing an
June 7, 2018 Read time: 2 mins
Mark Reuss, GM executive vice president
One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. 948 General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range.


The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing and supply chain, said that Super Cruise will be available on all Cadillac models, with the roll-out beginning in 2020. “That’s a big deal: Super Cruise is a giant leap along the path to true autonomous vehicles,” he said. “AVs will change the automotive world and will change lives.”

The company also plans to offer V2X communications in a “high-volume crossover” model by 2023 and will eventually expand that technology across the whole of Cadillac’s portfolio.

“V2X can be an enabler,” Reuss went on, bringing the GM vision of “zero crashes and zero congestion” closer to reality. “When cars can talk to the infrastructure, the benefits will be even greater,” Reuss insisted. “We’ll save lives, we’ll save time and we’ll save money – but most importantly, we’ll save lives.”

He concluded: “Let’s work together to get this done – to take these necessary steps. This is truly the opportunity of a lifetime. If we work together we can bring the future a little bit closer to the now. It’s up to us – there’s no-one else coming – so let’s get it done.”

Booth 101

For more information on companies in this article

Related Content

  • Debating the future of in-vehicle systems
    December 6, 2012
    Industry experts talk to Jason Barnes about the legislative situation of current and future in-vehicle systems. Articles about technology development can have a tendency to reference Moore’s Law with almost indecent regularity and haste but the fact remains that despite predictions of slow-down or plateauing, the pace remains unrelenting. That juxtaposes with a common tendency within the ITS industry: to concentrate on the technology and assume that much else – legislation, business cases and so on – will m
  • MaaS can work – but must be consistent with ‘decarbonised future’, says UK expert
    January 23, 2019
    Innovations such as Mobility as a Service (MaaS) will help to make transport more free-flowing for individuals – but that must not be done at the cost of society or the environment. That was the message from Paul Campion, CEO of the UK Transport Systems Catapult, speaking at the Westminster Energy, Environment & Transport Forum’s seminar on intelligent mobility this week. He told delegates at the London conference that innovations in the 20th century had put travel within reach of most people, and tha
  • Nema's updated signage standards are key to managing the variables
    June 7, 2024
    National Electrical Manufacturers Association’s revision of standards relating to variable message signs will help to improve interoperability and reflect changes in vehicle technology
  • Vaisala's RoadAI can optimise maintenance
    August 20, 2019
    Alerts for natural disasters are ones that most of us would rather do without, writes Adam Hill. But the ITS industry still needs help to deal with more common meteorological issues Google Maps has added SOS alerts to its service. For those of us more used to using the phone app to navigate from a metro station to an unfamiliar restaurant, this may seem extreme. But this is not what Google has in mind. Its SOS messages are for “hurricane forecast cones, earthquake shake-maps and flood forecasts”. That