Skip to main content

Cadillac future is V2X, says General Motors

One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range. The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing an
June 7, 2018 Read time: 2 mins
Mark Reuss, GM executive vice president
One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. 948 General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range.


The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing and supply chain, said that Super Cruise will be available on all Cadillac models, with the roll-out beginning in 2020. “That’s a big deal: Super Cruise is a giant leap along the path to true autonomous vehicles,” he said. “AVs will change the automotive world and will change lives.”

The company also plans to offer V2X communications in a “high-volume crossover” model by 2023 and will eventually expand that technology across the whole of Cadillac’s portfolio.

“V2X can be an enabler,” Reuss went on, bringing the GM vision of “zero crashes and zero congestion” closer to reality. “When cars can talk to the infrastructure, the benefits will be even greater,” Reuss insisted. “We’ll save lives, we’ll save time and we’ll save money – but most importantly, we’ll save lives.”

He concluded: “Let’s work together to get this done – to take these necessary steps. This is truly the opportunity of a lifetime. If we work together we can bring the future a little bit closer to the now. It’s up to us – there’s no-one else coming – so let’s get it done.”

Booth 101

For more information on companies in this article

Related Content

  • C-ITS in the EU: ‘A little tribal’
    April 1, 2019
    As the C-ITS Delegated Act begins its journey through the European policy maze, Adam Hill looks at who is expecting what from this proposed framework for connected vehicles – and why some people are insisting that the lawmakers are already getting things wrong here are furrowed brows in Brussels and Strasbourg as European Union legislators begin to consider the rules which will underpin future services such as connected vehicles. The idea is to create a regulatory framework to harmonise cooperative ITS
  • C-ITS in the EU: ‘A little tribal’
    April 1, 2019
    As the C-ITS Delegated Act begins its journey through the European policy maze, Adam Hill looks at who is expecting what from this proposed framework for connected vehicles – and why some people are insisting that the lawmakers are already getting things wrong here are furrowed brows in Brussels and Strasbourg as European Union legislators begin to consider the rules which will underpin future services such as connected vehicles. The idea is to create a regulatory framework to harmonise cooperative ITS
  • Breathing life into the V2X ‘zombie’
    April 15, 2024
    Interest in Vehicle to Everything technology is intensifying, says Przemysław Krokosz at Mobica, although it still requires a critical mass of users to make it work
  • MaaS Market London: transport revolution
    June 11, 2019
    ITS International’s third MaaS Market conference in London provoked lively discussions about micromobility, AVs, the stupidity of car drivers - and Star Trek. Adam Hill was taking notes…