Skip to main content

Cadillac future is V2X, says General Motors

One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range. The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing an
June 7, 2018 Read time: 2 mins
Mark Reuss, GM executive vice president
One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. 948 General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range.


The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing and supply chain, said that Super Cruise will be available on all Cadillac models, with the roll-out beginning in 2020. “That’s a big deal: Super Cruise is a giant leap along the path to true autonomous vehicles,” he said. “AVs will change the automotive world and will change lives.”

The company also plans to offer V2X communications in a “high-volume crossover” model by 2023 and will eventually expand that technology across the whole of Cadillac’s portfolio.

“V2X can be an enabler,” Reuss went on, bringing the GM vision of “zero crashes and zero congestion” closer to reality. “When cars can talk to the infrastructure, the benefits will be even greater,” Reuss insisted. “We’ll save lives, we’ll save time and we’ll save money – but most importantly, we’ll save lives.”

He concluded: “Let’s work together to get this done – to take these necessary steps. This is truly the opportunity of a lifetime. If we work together we can bring the future a little bit closer to the now. It’s up to us – there’s no-one else coming – so let’s get it done.”

Booth 101

For more information on companies in this article

Related Content

  • Opinion: Infrastructure Act falls short
    December 16, 2021
    The Infrastructure Investment & Jobs Act has been passed, garnering applause across the political spectrum – but not everyone is excited. Scott Shepard of Iomob explains his concerns, and points to some unwelcome parallels with the recent Cop26 climate conference
  • Iteris & Continental join forces on V2X
    December 8, 2021
    Iteris and Continental are showcasing their new Vehicle to Everything (V2X)-enabled detection solution, Vantage Fusion, here at this year’s ITS America Annual Meeting.
  • Siemens snaps up Aimsun in deal agreed at Intertraffic
    March 22, 2018
    Intertraffic was the venue for the announcement of one of the biggest deals of the year as electronics giant Siemens acquired Barcelona-based mobility modelling specialist Aimsun for an undisclosed sum. Initially spun out from a university research lab team, TSS-Transport Simulation Systems, as the company was initially known, has spent 20 years developing its microsimulator into a multi-level integrated modeling platform. Aimsun systems and algorithms use real-time traffic data to optimise traffic flows
  • Siemens offers Stamford a ‘bird’s eye view’
    April 29, 2019
    Stamford, Connecticut is a vibrant, diverse community overlooking the Long Island Sound, within commuting distance of New York City. Stamford hosts the largest financial district in the greater New York metro area outside of Manhattan and is home to a high concentration of large corporations and corporate HQs. With a population of 130,000, Stamford is Connecticut’s third largest city and the fastest-growing municipality in the state. Like many US cities, Stamford had previously relied on an antiquated traf