Skip to main content

Cadillac future is V2X, says General Motors

One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range. The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing an
June 7, 2018 Read time: 2 mins
Mark Reuss, GM executive vice president
One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. 948 General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range.


The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing and supply chain, said that Super Cruise will be available on all Cadillac models, with the roll-out beginning in 2020. “That’s a big deal: Super Cruise is a giant leap along the path to true autonomous vehicles,” he said. “AVs will change the automotive world and will change lives.”

The company also plans to offer V2X communications in a “high-volume crossover” model by 2023 and will eventually expand that technology across the whole of Cadillac’s portfolio.

“V2X can be an enabler,” Reuss went on, bringing the GM vision of “zero crashes and zero congestion” closer to reality. “When cars can talk to the infrastructure, the benefits will be even greater,” Reuss insisted. “We’ll save lives, we’ll save time and we’ll save money – but most importantly, we’ll save lives.”

He concluded: “Let’s work together to get this done – to take these necessary steps. This is truly the opportunity of a lifetime. If we work together we can bring the future a little bit closer to the now. It’s up to us – there’s no-one else coming – so let’s get it done.”

Booth 101

For more information on companies in this article

Related Content

  • Sampo Hietanen’s mobility mission
    June 17, 2016
    For a decade Sampo Hietanen harboured a vision of an alternative form of mobility, now as CEO of MaaS Finland he is putting theory into practice. Sampo Hietanen has become the embodiment of Mobility as a Service (MaaS) – a concept he created 10 years ago while working for Finnish civil engineering giant Destia. “I had been working with the mobile sector on traffic information and started thinking what will happen when this becomes bigger,” he says.
  • ACE report: private sector and user-pay for English roads
    May 16, 2018
    It’s one minute to midnight for funding England’s roads, according to a timely new report - and the clock’s big hand is pointing to some form of user-pay solution, reports David Arminas. Is there any way out of future user-pay funding for England’s highway infrastructure? The answer is a resounding ‘no’, according to the recently-published report Funding Roads for the Future. The 25-page document by the London-based Association for Consultancy and Engineering (ACE) calls for a radical rethink about how to
  • ITS America and TSR sign road safety agreement
    June 5, 2018
    ITS America has taken a step towards speeding up the adoption of road safety technologies by partnering with a coalition of private sector companies. The deal with Together for Safer Roads (TSR) will see them collaborating as part of TSR’s Global Entrepreneur Program (GEP) to support early-stage firms with imaginative ideas. “We will support platforms that save lives and improve mobility for all roadway users, including drivers, pedestrians and cyclists,” said Shailen Bhatt, president and CEO of ITS Amer
  • When caring about sharing is good business for US automakers
    October 28, 2015
    Although car-sharing and ride-sharing could drastically reduce car sales, David Crawford finds some US automakers are keen to participate in the sharing economy. Growing consumer interest in car- and ride-sharing, as opposed to outright ownership, and ride-sharer Uber’s recently stated intention to make its brand competitive with ownership on cost, are making the major US automotive manufacturers think seriously about their future sales prospects. Some have already begun exploring ways of entering the field