Skip to main content

Cadillac future is V2X, says General Motors

One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range. The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing an
June 7, 2018 Read time: 2 mins
Mark Reuss, GM executive vice president
One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. 948 General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range.


The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing and supply chain, said that Super Cruise will be available on all Cadillac models, with the roll-out beginning in 2020. “That’s a big deal: Super Cruise is a giant leap along the path to true autonomous vehicles,” he said. “AVs will change the automotive world and will change lives.”

The company also plans to offer V2X communications in a “high-volume crossover” model by 2023 and will eventually expand that technology across the whole of Cadillac’s portfolio.

“V2X can be an enabler,” Reuss went on, bringing the GM vision of “zero crashes and zero congestion” closer to reality. “When cars can talk to the infrastructure, the benefits will be even greater,” Reuss insisted. “We’ll save lives, we’ll save time and we’ll save money – but most importantly, we’ll save lives.”

He concluded: “Let’s work together to get this done – to take these necessary steps. This is truly the opportunity of a lifetime. If we work together we can bring the future a little bit closer to the now. It’s up to us – there’s no-one else coming – so let’s get it done.”

Booth 101

For more information on companies in this article

Related Content

  • One eye on the future
    December 12, 2013
    Mobileye’s Itay Gat discusses the evolution of monocular solutions for assisted and autonomous driving with Jason Barnes. Founded in 1999, Israeli company Mobileye manufactures and supplies advanced driver assistance systems (ADAS) based on its EyeQ family of systems-on-chips for image processing for solutions such as lane sensing, traffic sign recognition, vehicle and pedestrian detection. Its products are used by both the OEM and aftermarket sectors. The company’s visual interpretation algorithms drive
  • Asecap Days delves beneath the surface of tolling
    August 8, 2017
    Colin Sowman picks his highlights from Asecap’s 45th annual Study and Information Days in Paris. European tolling association Asecap holds annual Study & Information Days, provides delegates with updates on the latest moves and thinking in the tolling sector and is a key meeting place for concessionaires from 22 countries. The importance of road transport to the French economy was highlighted by the country’s director general of transport infrastructures, François Poupard, in the opening session. He told th
  • Trust me, I'm a driverless car
    October 12, 2018
    Developing C/AV technology is the easy bit: now the vehicles need to gain people’s confidence. So does the public feel safe in driverless hands – and how much might they be willing to pay for the privilege? The Venturer consortium’s final user and technology test (Trial 3) explored levels of user trust in scenarios where a connected and autonomous vehicle (C/AV) is interacting with cyclists, pedestrians and other road users on a controlled road network. Trial 3 consisted of experimental runs in the
  • Detroit introduces unified bus payment system
    August 15, 2019
    Detroit authorities have launched a ticketing scheme to encourage bus ridership – a new venture which dovetails with existing initiatives to improve mobility, Ben Spencer reports The Detroit Department of Transportation (DDoT) has partnered with the Suburban Mobility Authority for Regional Transportation (SMART) to launch a unified payment system – called Dart - for the US region’s buses. Detroit’s mayor Mike Duggan says: “Dart will bring our two systems closer together with seamless transfers and more f