Skip to main content

Cadillac future is V2X, says General Motors

One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range. The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing an
June 7, 2018 Read time: 2 mins
Mark Reuss, GM executive vice president
One of the biggest automotive manufacturers on the planet has signalled its intention to embrace cutting-edge ITS technology across an iconic brand. 948 General Motors is to introduce vehicle-to-everything (V2X) communications – while extending a semi-autonomous, hands-free driver assistance feature - in its Cadillac range.


The company made the announcement in a keynote speech at ITS America’s annual meeting in Detroit. Mark Reuss, GM executive vice president (above), global product development, purchasing and supply chain, said that Super Cruise will be available on all Cadillac models, with the roll-out beginning in 2020. “That’s a big deal: Super Cruise is a giant leap along the path to true autonomous vehicles,” he said. “AVs will change the automotive world and will change lives.”

The company also plans to offer V2X communications in a “high-volume crossover” model by 2023 and will eventually expand that technology across the whole of Cadillac’s portfolio.

“V2X can be an enabler,” Reuss went on, bringing the GM vision of “zero crashes and zero congestion” closer to reality. “When cars can talk to the infrastructure, the benefits will be even greater,” Reuss insisted. “We’ll save lives, we’ll save time and we’ll save money – but most importantly, we’ll save lives.”

He concluded: “Let’s work together to get this done – to take these necessary steps. This is truly the opportunity of a lifetime. If we work together we can bring the future a little bit closer to the now. It’s up to us – there’s no-one else coming – so let’s get it done.”

Booth 101

For more information on companies in this article

Related Content

  • Investment and innovation the future of ITS
    January 31, 2012
    Cisco's Paul Brubaker, former administrator of the US Department of Transportation's (USDOT's) Research and Innovative Technology Administration (RITA), takes a look at how the ITS sector is starting to attract the attention of major corporations and what this will mean for intelligent transportation in the coming years
  • Centralised remote control in ports opens endless digitisation possibilities
    August 5, 2021
    Port Intelligent Twins speed up upgrades in the port & shipping industry
  • EastLink demonstrates hands-free driving through Melbourne freeway
    April 6, 2018
    EastLink has demonstrated hands-free driving capabilities on a section of its Melbourne freeway to help provide Victorian drivers with a better understanding of the technology. For the test, a Honda CR-V VTi-LX carried out automated speed plus steering control, using the adaptive cruise control and lane keep assist functions in an area of Eastlink closed to traffic. It was televised on 7 News Melbourne at 6.00pm on the 6 April 2018. The vehicle, according to Doug Spencer-Roy, EastLink’s corporate affair
  • Project Edward: 43 fatalities reported in 31 participating countries, Europe
    October 23, 2017
    There are 43 road deaths across 31 participating European countries, according to the latest results by European Day Without A Road Death (Project Edward). The figures have been published by the European Traffic Police Network, Tispol. Findings also revealed that 16 countries had zero fatalities. The project aims to raise awareness of road safety issues and to draw attention to value of national and Europe-wide road safety targets.