Swedish public transport company Västtrafik has devised a different advertising campaign to encourage more car drivers to take the bus. The campaign film mimics the way the car industry advertises its new car launches, using buzzwords such as electric, sustainable, delegated driving, with dramatic music, lighting and quick cuts between images. In the end, however, a bus is revealed as the ‘mobility of the future’ with the offer of a free two-week test drive.
Swedish public transport company Västtrafik has devised a different advertising campaign to encourage more car drivers to take the bus.
The %$Linker:2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal campaign film Visit Youtube video page false https://youtu.be/KITqzFeJ-7Q false false %> mimics the way the car industry advertises its new car launches, using buzzwords such as electric, sustainable, delegated driving, with dramatic music, lighting and quick cuts between images. In the end, however, a bus is revealed as the ‘mobility of the future’ with the offer of a free two-week test drive.
"We welcome, of course, safer and more environmentally friendly cars,” said
Lars Backström, CEO of Västtrafik, says that while the company welcomes safer and more environmentally friendly cars, vehicles carrying just the driver, even self-driving cars, do not belong to the future. The use of shared vehicles, such as buses, definitely does, he says.
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"We welcome, of course, safer and more environmentally friendly cars,” said
Lars Backström, CEO of Västtrafik, says that while the company welcomes safer and more environmentally friendly cars, vehicles carrying just the driver, even self-driving cars, do not belong to the future. The use of shared vehicles, such as buses, definitely does, he says.
