Bologna rewards ‘green’ travel with free beer

Travellers in the Italian city of Bologna are being incentivised to give up their cars with the offer of beer, ice cream or cinema tickets. An anti-pollution initiative rewards people who cycle, walk or take public transport. A hundred local businesses have signed up to the programme – called Bella Mossa (or ‘Good Job’) - to give away discount vouchers, the BBC reports. Funded by the European Union and Bologna’s local government, Bella Mossa runs for six months of the year. Users download an app, log thei
November 1, 2018 Read time: 2 mins
Travellers in the Italian city of Bologna are being incentivised to give up their cars with the offer of beer, ice cream or cinema tickets.


An anti-pollution initiative rewards people who cycle, walk or take public transport. A hundred local businesses have signed up to the programme – called Bella Mossa (or ‘Good Job’) - to give away discount vouchers, the %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external BBC reports false https://www.bbc.co.uk/programmes/p06pjwck false false%>.

Funded by the European Union and Bologna’s local government, Bella Mossa runs for six months of the year. Users download an app, log their sustainable journeys and exchange the points they receive for goods.

Points are based on distance travelled, with a GPS tracker ensuring people are using the mode of transport which they say they are. You can only log four ‘green’ journeys per day – which means you have to keep using the app over time to build up points.

Urban planner Marco Amadori set up Bella Mossa in 2017 to make sustainable transport attractive: “For the first time we have been able to involve all people,” he said. “Everybody will have the possibility to change a car trip into a bike trip or into a bus trip and be able to get some discount for his good behaviour.”

Last year the app recorded 3.7 million sustainable journeys in Bologna, with 16,000 reward vouchers claimed, says the BBC’s Amelia Hemphill.

Related Content

  • Uber trials $24.99 monthly subscription including food
    August 1, 2019
    Uber is trialling a monthly subscription pass in the US that combines its transportation and food delivery services. A report by TechCrunch says the service is being launched in San Francisco and Chicago. For $24.99 per month, users receive a fixed discount on every Uber trip, free rides on its Jump bikes and scooters as well as free delivery on Uber Eats. Additionally, Uber is testing lower-priced passes in other cities that provide discounted journeys and free delivery on Uber Eats orders above a
    Read More
  • Cotares adds Parking Tours to its public developer site
    February 7, 2019
    Cotares, which specialises in software for navigation and mapping, has added a tool to encourage the development of smart parking solutions to its public developer site. The firm says Parking Tours is designed for the developers of route finding and guidance systems to change their offering from ‘A-to-B’ into ‘A-to-park-near-B’ where on-street parking is available. The company suggests that route guidance can be augmented by an optimised parking search (a ‘Tour’) that adapts to driver preferences, parking
    Read More
  • Aipark exhibits platform to detect parking spot availability
    March 21, 2018
    Aipark is using Intertraffic to highlight its Internet of Things device that aims to monitor parking spot availability. Called ParkingSensor, the product is generally mounted to light poles or buildings and detects parked vehicles in its field view. One sensor is said to capture the availability of 20 parking spots in real time. The information is then sent to connected apps, car infotainment systems or management tools for efficient last mile navigation. Its patent pending system uses a cloud backend to p
    Read More
  • TRL and TomTom announce partnership on Congestion Index
    October 23, 2012
    TRL and TomTom have announced here at the ITS World Congress that they have launched a new partnership to offer more detailed analyses of the results published in TomTom’s quarterly Congestion Index which covers major metropolitan areas in Europe and North America. The partners say the collaboration will see the Congestion Index being put to practical use in solving local congestion issues. TRL traffic consultants are able to work with detailed TomTom data to produce customised analysis which meets the need
    Read More

Highlighted Content