Bologna rewards ‘green’ travel with free beer

Travellers in the Italian city of Bologna are being incentivised to give up their cars with the offer of beer, ice cream or cinema tickets. An anti-pollution initiative rewards people who cycle, walk or take public transport. A hundred local businesses have signed up to the programme – called Bella Mossa (or ‘Good Job’) - to give away discount vouchers, the BBC reports. Funded by the European Union and Bologna’s local government, Bella Mossa runs for six months of the year. Users download an app, log thei
November 1, 2018 Read time: 2 mins
Travellers in the Italian city of Bologna are being incentivised to give up their cars with the offer of beer, ice cream or cinema tickets.


An anti-pollution initiative rewards people who cycle, walk or take public transport. A hundred local businesses have signed up to the programme – called Bella Mossa (or ‘Good Job’) - to give away discount vouchers, the %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external BBC reports false https://www.bbc.co.uk/programmes/p06pjwck false false%>.

Funded by the European Union and Bologna’s local government, Bella Mossa runs for six months of the year. Users download an app, log their sustainable journeys and exchange the points they receive for goods.

Points are based on distance travelled, with a GPS tracker ensuring people are using the mode of transport which they say they are. You can only log four ‘green’ journeys per day – which means you have to keep using the app over time to build up points.

Urban planner Marco Amadori set up Bella Mossa in 2017 to make sustainable transport attractive: “For the first time we have been able to involve all people,” he said. “Everybody will have the possibility to change a car trip into a bike trip or into a bus trip and be able to get some discount for his good behaviour.”

Last year the app recorded 3.7 million sustainable journeys in Bologna, with 16,000 reward vouchers claimed, says the BBC’s Amelia Hemphill.

Related Content

  • Ennis-Flint acquires Italian markings manufacturer Vernisol
    March 21, 2018
    It’s a marriage made in Amsterdam! US-based Ennis-Flint has acquired Italian markings manufacturer Vernisol - both Intertraffic exhibitors. Ennis-Flint, one of the world’s largest manufacturers and suppliers of road marking materials, announced the deal, saying that Vernisol’s “strong, experienced management team, workforce and sales team” will remain in place to provide uninterrupted service to customers. Bruno Trentini, Vernisol managing director, will also remain a significant shareholder. “Our
    Read More
  • Cubic wins contract to mobilize LA Metro TAP Fare Payment System
    January 4, 2018
    Cubic Transportation Systems has been awarded a contract by the Los Angeles County Metropolitan Authority (LA Metro), to deliver an integrated traveller app in support of the TAP regional contactless fare system. It is designed with the intention of allowing users to make a fare purchase, use their mobile device as a TAP card and complete their journey using transit, bikeshare, or other multimodal programs. It will also provide them with commute information. TAP links 24 transit agencies across the Los
    Read More
  • Two weeks left to purchase early bird tickets for MaaS Market, London
    January 4, 2018
    Delegates have until 19 January to take advantage of the discounted £325 ($240) Early Bird tickets for ITS International‘s second MaaS Market – Concept to Delivery conference in London on 20 and 21 February. This year’s event will focus on the progress and obstacles faced by MaaS projects across Europe and will consist of presentations from Portugal, Stockholm, Gothenburg and Hamburg plus Birmingham, Manchester and Dundee from the UK. The programme will cover the political and regulatory implications,
    Read More
  • Trust is the key, says Cubic’s Crissy Ditmore
    August 7, 2019
    Trust is the key to encouraging people to take up shared mobility and MaaS services, thinks Cubic Transportation Systems’ Crissy Ditmore. She tells Adam Hill why sharing must be the way forward Crissy Ditmore is on the move. Director of strategy at Cubic Transportation Systems since September last year, she lives in Boise, Idaho, but doesn’t see a great deal of the city as she is “90% of the time on the road”. This is appropriate for someone whose business is working out how to get people from place to p
    Read More

Highlighted Content