BMW i3 could ‘boost electric vehicle market’

According to Frost & Sullivan, BMW's ibrand could have a halo effect as did the Prius for Toyota. It could boost the market for electric vehicles which has had a slow uptake rate and also position BMW's brand as the most innovative premium OEM. Commenting on the launch of the new BMW i3, the electric supermini for sale in November, Frost & Sullivan said: "BMW is the first of the traditional premium manufacturers to take a leap of faith into the EV space with the i3. Like most car companies, BMW also sells 7
July 31, 2013 Read time: 2 mins
According to Frost & Sullivan, 1731 BMW's ibrand could have a halo effect as did the Prius for 1686 Toyota. It could boost the market for electric vehicles which has had a slow uptake rate and also position BMW's brand as the most innovative premium OEM.

Commenting on the launch of the new BMW i3, the electric supermini for sale in November, Frost & Sullivan said: "BMW is the first of the traditional premium manufacturers to take a leap of faith into the EV space with the i3. Like most car companies, BMW also sells 70 to 80 per cent of its cars to urban customers so used the mega trend of urbanisation to develop a dedicated car brand tailored and tuned to the future urban driver. At an entry price point of £ 25,680, BMW has aggressively priced the i3 for early adopters in the market. The car has a number of industry innovations like it is partially made from Carbon reinforced fibres, it provides vehicle to infrastructure services like and comes with a flexible mobility package which is in line with the market trend to sell ‘mobility’ and not cars.

“Frost & Sullivan believes that the ride will be rough for BMW in the first few years just as it was for Nissan with its Leaf but it will get easier as market starts to accept electric cars. It for sure is the most innovative car of the 21st century so far."

For more information on companies in this article

Related Content

  • Telematics in south-east Asia
    November 12, 2012
    According to the latest report by independent technical consultancy SBD, End User Survey for Consumer Needs in South East Asia, 85 per cent of south-east Asian drivers already use some form of navigation each month. SBD surveyed 2,400 drivers in Indonesia, Malaysia and Thailand and implemented its consumer profiling tool to find out what connected services these drivers likely to need. South-east Asia has long been an afterthought market for the telematics industry, largely due to its poor road infrastruct
    Read More
  • Owning a car will be a thing of the past in less than a decade, say researchers
    January 10, 2017
    UK automotive executives expect that more than half of today’s car owners will not want to own a car in less than a decade, according to KPMG’s Global Automotive Executive Survey 2017. The survey found that 74 per cent of UK automotive executives think that until 2025, more than half of car owners today will not want to own a vehicle, as self-driving technology and mobility as a service will take priority. The report findings revealed that 62 per cent of UK automotive executives view diesel technolog
    Read More
  • In-car electronics and user demand for connectivity make case for automotive Ethernet
    January 22, 2014
    According to Frost and Sullivan, the use of Ethernet technology in automotive is gaining pace in Europe and North America. The paradigm shift towards connected cars and associated services such as automotive app stores and connected location-based services is fuelling the uptake. Along with the need to integrate multiple consumer electronic devices, the importance of offering prioritised, personalised services and maintaining brand identity are compelling automotive OEMs (original equipment manufacturers) t
    Read More
  • Favourable government initiatives and new business models boost Poland’s EV market
    June 29, 2017
    Poland’s electro-mobility market is ripe for growth, according to research organisation Frost & Sullivan. Favourable government initiatives such as the Electro-mobility Plan and Electro-mobility and Alternative Fuels Act are reshaping local mobility and igniting innovative clean technologies to achieve higher competitiveness and energy optimisation.
    Read More

Highlighted Content