Berg Insight: free floating car sharing served 5.6m members 2017

Free floating car sharing services utilised 40,000 vehicles and served 5.6 million members in 2017, according to a report released by Swedish internet of things firm Berg Insight. The study also forecasted that membership of the service will reach 14.3 million using around 102,000 vehicles by the end of 2022. This service allows members to pick up and drop-off cars anywhere within a designated area where parking is allowed. Users can access available cars without prior booking or be required to schedule
April 20, 2018 Read time: 2 mins
Free floating car sharing services utilised 40,000 vehicles and served 5.6 million members in 2017, according to a report released by Swedish internet of things firm 3849 Berg Insight. The study also forecasted that membership of the service will reach 14.3 million using around 102,000 vehicles by the end of 2022.


This service allows members to pick up and drop-off cars anywhere within a designated area where parking is allowed. Users can access available cars without prior booking or be required to schedule a return time.

The operational model presents challenges for carsharing operators such as car fleet rebalancing across operating areas to ensure availability, higher capital investments in car fleets as well as parking management.

Berg Insight also revealed that most carsharing organisations use station-based networks with roundtrip rental which requires users to return a vehicle to the same station where it was accessed.

Martin Svegander internet of things analyst at Berg Insight, said: “Free floating carsharing is now available in about 20 countries and roughly 55 cities worldwide. Europe and North America so far represent the vast majority of free floating carsharing members worldwide. In Europe, free floating services accounted for more than 65 percent of the carsharing membership at year-end 2017."

“Examples of additional markets that have introduced free floating carsharing services include Russia, China, New Zealand and Brazil. Besides free floating carsharing schemes backed by the major carmakers BMW DriveNow and Daimler Car2go, some specialist CarSharing Organisations (CSOs) in Europe and North America have also started to offer this operational model. Examples of CSOs that offer free floating services include Enjoy in Italy, GreenMobility in Denmark and Evo Car Share in Canada. Recently, BMW and Daimler announced the merger of their mobility service businesses that is anticipated to create a leading venture that includes free floating carsharing services and other shared mobility services”, Svegander added.

The report brochure can be downloaded %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external here false http://www.berginsight.com/ReportPDF/ProductSheet/bi-vending3-ps.pdf false false%>.

For more information on companies in this article

Related Content

  • EU government joins forces with industry to transform road safety
    January 16, 2013
    The first V2X for Auto Safety & Mobility Conference, to be held in Frankfurt on 20-21 February, will bring together expert speakers from ITS UK, European Commission, BMW, Renault and Scania to devise a unified commercialisation and deployment strategy for vehicle and infrastructure technology to accelerate safety and mobility. Telematics Update, organisers of the conference, say that vehicle to vehicle communication will transform automotive safety, enabling deployment of effective active safety features fo
    Read More
  • Demonstrations confirmed for ITS World Congress Montreal 2017
    September 26, 2017
    More than 25 companies and Universities are lined up to present the latest technologies in advanced mobility at ITS World Congress Montreal 2017. These will include real-time link with TMCs across Canada for virtual TMC demonstration; a data- and vision-based approach to connected traffic light implementation and predictive technology; V2X safety applications and; the safety benefits of live video at busy intersections. Participants will also be able to experience real-time space detection technology wit
    Read More
  • Ford and Baidu to trial self-driving vehicles in China
    November 5, 2018
    Ford has joined forces with technology company Baidu to test Level 4 self-driving vehicles in China over the next two years. Level 4, established by the SAE International (formerly the US Society of Automotive Engineers), will allow the vehicles to operate without intervention from a human driver. A report by CNBC says Ford’s self-driving vehicles are equipped with Baidu’s autonomous driving system Apollo. The cars are expected to be deployed in on-road tests by the end of 2018. Sherif Marakby, pr
    Read More
  • Here Technologies launches safety suite for BMW drivers
    January 5, 2018
    To improve driver and passenger safety in BMW vehicles, Here Technologies (Here) will deliver a cloud-based suite which provides information on potential road hazards, accidents and extreme weather events, such as slippery roads and reduced visibility. It will be integrated into production models beginning in mid-2018 and will be available to users across North America and Europe. Called Here Safety Services Suite, the system aggregates real-time, rich sensor data generated by cars of different brands.
    Read More

Highlighted Content