Berg Insight: free floating car sharing served 5.6m members 2017

Free floating car sharing services utilised 40,000 vehicles and served 5.6 million members in 2017, according to a report released by Swedish internet of things firm Berg Insight. The study also forecasted that membership of the service will reach 14.3 million using around 102,000 vehicles by the end of 2022. This service allows members to pick up and drop-off cars anywhere within a designated area where parking is allowed. Users can access available cars without prior booking or be required to schedule
April 20, 2018 Read time: 2 mins
Free floating car sharing services utilised 40,000 vehicles and served 5.6 million members in 2017, according to a report released by Swedish internet of things firm 3849 Berg Insight. The study also forecasted that membership of the service will reach 14.3 million using around 102,000 vehicles by the end of 2022.


This service allows members to pick up and drop-off cars anywhere within a designated area where parking is allowed. Users can access available cars without prior booking or be required to schedule a return time.

The operational model presents challenges for carsharing operators such as car fleet rebalancing across operating areas to ensure availability, higher capital investments in car fleets as well as parking management.

Berg Insight also revealed that most carsharing organisations use station-based networks with roundtrip rental which requires users to return a vehicle to the same station where it was accessed.

Martin Svegander internet of things analyst at Berg Insight, said: “Free floating carsharing is now available in about 20 countries and roughly 55 cities worldwide. Europe and North America so far represent the vast majority of free floating carsharing members worldwide. In Europe, free floating services accounted for more than 65 percent of the carsharing membership at year-end 2017."

“Examples of additional markets that have introduced free floating carsharing services include Russia, China, New Zealand and Brazil. Besides free floating carsharing schemes backed by the major carmakers BMW DriveNow and Daimler Car2go, some specialist CarSharing Organisations (CSOs) in Europe and North America have also started to offer this operational model. Examples of CSOs that offer free floating services include Enjoy in Italy, GreenMobility in Denmark and Evo Car Share in Canada. Recently, BMW and Daimler announced the merger of their mobility service businesses that is anticipated to create a leading venture that includes free floating carsharing services and other shared mobility services”, Svegander added.

The report brochure can be downloaded %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external here false http://www.berginsight.com/ReportPDF/ProductSheet/bi-vending3-ps.pdf false false%>.

For more information on companies in this article

Related Content

  • Survey finds speed, red light cameras divide Americans
    March 12, 2015
    A new survey from free legal information website FindLaw.com found that 52 per cent of Americans support the use of radar speed cameras, while 48 per cent oppose them. Advocates say the cameras increase safety, but opponents contend they are often little more than revenue grabs by communities seeking to fill their local coffers. Interestingly, there is a split between men and women on the issue – a majority of women support the use of speed cameras while a majority of men oppose it. Ohio recently adopted a
    Read More
  • Dundee launches call for real-world testing of transport technology
    February 8, 2018
    Dundee City Council has launched a call of almost £1m ($1.3m) on behalf of the city’s Mobility Innovation Living Laboratory, which is looking for new products, services and business models that can be trialled using the city as a test-bed. The request is part of a joint venture to create and bring together smart mobility knowledge with a deadline for submissions on the 2 March 2018. Proposals are sought into five lots which include advanced mobility services for the public; advanced fleet services
    Read More
  • Workshop helps SMEs enter electric vehicles supply chain
    February 27, 2014
    The EU funded Innovative Transport SME Support Action (INTRASME) SME Opportunity Workshop in Berlin on 3 April 2014 will provide small and medium enterprises (SMEs) with an opportunity to understand the electric vehicle supply chain and how it can differ from the more traditional internal combustion engine vehicle supply chain process. The workshop, co-located with Supercapacitors Europe, will focus on the marketing opportunities for SMEs in the light carbon vehicle, light aircraft and smart mobility sec
    Read More
  • NACTO updates city micromobility guide
    September 17, 2019
    The National Association of City Transportation Officials (NACTO) has updated a guide which it says helps US cities regulate and manage micromobility companies. NACTO president Seleta Reynolds says: “NACTO’s guidance provides crucial steps for cities to ensure that new mobility options benefit the public good, from best-practice data management to real-world examples on coordinating across neighbouring municipalities.” Guidelines for Regulating Shared Micromobility covers options for regulation for microm
    Read More

Highlighted Content