Berg Insight: free floating car sharing served 5.6m members 2017

Free floating car sharing services utilised 40,000 vehicles and served 5.6 million members in 2017, according to a report released by Swedish internet of things firm Berg Insight. The study also forecasted that membership of the service will reach 14.3 million using around 102,000 vehicles by the end of 2022. This service allows members to pick up and drop-off cars anywhere within a designated area where parking is allowed. Users can access available cars without prior booking or be required to schedule
April 20, 2018 Read time: 2 mins
Free floating car sharing services utilised 40,000 vehicles and served 5.6 million members in 2017, according to a report released by Swedish internet of things firm 3849 Berg Insight. The study also forecasted that membership of the service will reach 14.3 million using around 102,000 vehicles by the end of 2022.


This service allows members to pick up and drop-off cars anywhere within a designated area where parking is allowed. Users can access available cars without prior booking or be required to schedule a return time.

The operational model presents challenges for carsharing operators such as car fleet rebalancing across operating areas to ensure availability, higher capital investments in car fleets as well as parking management.

Berg Insight also revealed that most carsharing organisations use station-based networks with roundtrip rental which requires users to return a vehicle to the same station where it was accessed.

Martin Svegander internet of things analyst at Berg Insight, said: “Free floating carsharing is now available in about 20 countries and roughly 55 cities worldwide. Europe and North America so far represent the vast majority of free floating carsharing members worldwide. In Europe, free floating services accounted for more than 65 percent of the carsharing membership at year-end 2017."

“Examples of additional markets that have introduced free floating carsharing services include Russia, China, New Zealand and Brazil. Besides free floating carsharing schemes backed by the major carmakers BMW DriveNow and Daimler Car2go, some specialist CarSharing Organisations (CSOs) in Europe and North America have also started to offer this operational model. Examples of CSOs that offer free floating services include Enjoy in Italy, GreenMobility in Denmark and Evo Car Share in Canada. Recently, BMW and Daimler announced the merger of their mobility service businesses that is anticipated to create a leading venture that includes free floating carsharing services and other shared mobility services”, Svegander added.

The report brochure can be downloaded %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external here false http://www.berginsight.com/ReportPDF/ProductSheet/bi-vending3-ps.pdf false false%>.

For more information on companies in this article

Related Content

  • ITS America ‘disappointed’ at Toyota V2X decision
    May 9, 2019
    Trade association ITS America has expressed disappointment that Toyota is pausing its Vehicle to Everything (V2X) deployment in the US. The Japanese car maker sent a letter to the Federal Communications Commission (FCC) saying that a lack of activity from other manufacturers on V2X – plus uncertainty over the regulatory position – had led to the decision. In a statement, ITS America said it was ‘disappointed’, adding: “We appreciate Toyota’s leadership and commitment to life-saving V2X technology.” Th
    Read More
  • Bird acquires California-based EV firm Scoot
    June 19, 2019
    Scooter-share firm Bird is to acquire Scoot, a San Francisco-based electric vehicle (EV) company. Scoot began deploying electric scooters in San Francisco in 2012 and has expanded in Santiago, Chile and Barcelona. Travis VanderZanden, founder and CEO of Bird says the partnership will work toward replacing “car trips with micro mobility options for all”. Scoot will continue to operate under the same name but as a subsidiary of Bird.
    Read More
  • Daimler AG deploys Ping identity to advance digital transformation
    February 14, 2018
    German-based Daimler AG has selected Ping Identity to provide identity and access management for its global network of employees, partners and clients to help advance its digitalisation initiatives and launch Internet of Things driven integrations. The standards-based PingFederate and PingAccess technology will reveal the identities with seamless interaction and access to a range of applications.
    Read More
  • Associations News from around the world
    December 4, 2012
    The world’s ITS Associations participated in the ITS World Congress in Vienna, including: New Zealand, which stressed the need for future proof ITS solutions; the Netherlands; Australia called for greater ITS content in road safety strategy; ITS South Africa discussed new strategic opportunities in the country; ITS Nigeria took advantage of the World Congress to stage its global launch; UK ITS professionals were congratulated on their achievements during the Olympic Games by ITS UK; ITS Canada co-hosted a w
    Read More

Highlighted Content