Berg Insight: free floating car sharing served 5.6m members 2017

Free floating car sharing services utilised 40,000 vehicles and served 5.6 million members in 2017, according to a report released by Swedish internet of things firm Berg Insight. The study also forecasted that membership of the service will reach 14.3 million using around 102,000 vehicles by the end of 2022. This service allows members to pick up and drop-off cars anywhere within a designated area where parking is allowed. Users can access available cars without prior booking or be required to schedule
April 20, 2018 Read time: 2 mins
Free floating car sharing services utilised 40,000 vehicles and served 5.6 million members in 2017, according to a report released by Swedish internet of things firm 3849 Berg Insight. The study also forecasted that membership of the service will reach 14.3 million using around 102,000 vehicles by the end of 2022.


This service allows members to pick up and drop-off cars anywhere within a designated area where parking is allowed. Users can access available cars without prior booking or be required to schedule a return time.

The operational model presents challenges for carsharing operators such as car fleet rebalancing across operating areas to ensure availability, higher capital investments in car fleets as well as parking management.

Berg Insight also revealed that most carsharing organisations use station-based networks with roundtrip rental which requires users to return a vehicle to the same station where it was accessed.

Martin Svegander internet of things analyst at Berg Insight, said: “Free floating carsharing is now available in about 20 countries and roughly 55 cities worldwide. Europe and North America so far represent the vast majority of free floating carsharing members worldwide. In Europe, free floating services accounted for more than 65 percent of the carsharing membership at year-end 2017."

“Examples of additional markets that have introduced free floating carsharing services include Russia, China, New Zealand and Brazil. Besides free floating carsharing schemes backed by the major carmakers BMW DriveNow and Daimler Car2go, some specialist CarSharing Organisations (CSOs) in Europe and North America have also started to offer this operational model. Examples of CSOs that offer free floating services include Enjoy in Italy, GreenMobility in Denmark and Evo Car Share in Canada. Recently, BMW and Daimler announced the merger of their mobility service businesses that is anticipated to create a leading venture that includes free floating carsharing services and other shared mobility services”, Svegander added.

The report brochure can be downloaded %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external here false http://www.berginsight.com/ReportPDF/ProductSheet/bi-vending3-ps.pdf false false%>.

For more information on companies in this article

Related Content

  • A third of Brits willing to pay more to purchase electric cars
    June 5, 2018
    Over a third of the British public would be willing to pay more for a fully electric car than a petrol or diesel vehicle, said Baringa Partners. However, the business consultancy’s latest report also highlighted 35% of respondents think these vehicles are worse value for money. Called Is the UK ready for electric cars?, the document revealed 68% of respondents are willing to pay more for an electric car for its environmental benefits. Meanwhile, nearly half based their decision on the belief that electri
    Read More
  • Ford to present latest SimTD findings to Telematics Munich
    September 10, 2013
    Ford Europe is to present the latest results from the SimTD project at Telematics Munich. The SimTD project tested car-to-car (C2C) and car-to-infrastructure (V2X) communication in one of the world’s largest field operational tests in Germany.
    Read More
  • MaaS Alliance joins Global New Mobility Coalition
    November 25, 2019
    MaaS Alliance has joined The Global New Mobility Coalition (GNMC), a community of more than 100 institutions which aim to reduce carbon dioxide emissions by 95%. The GNMC also seeks to improve transport efficiency by 70% and reduce mobility costs by 40%. As part of the deal, MaaS Alliance is to share knowledge with the GNMC alongside other organisations such as C40, Polis and ITF. MaaS Alliance is a non-profit organisation which seeks to establish a common approach to Mobility as a Service. It entered i
    Read More
  • Finalists shortlisted for ITS Australia National Awards 2017
    October 10, 2017
    The finalists have been shortlisted for the ITS Australia National Awards 2017. The winners will be announced at The Pavilion, Arts Centre Melbourne on 23 November 2017. This year’s event has a record number of nominations and nearly twice as many submissions considered by the judging panel across all categories, compared to last year. For the Industry award, the finalists and their projects include Aldridge Traffic Controllers – ATSC4 Traffic Signal Controller with VC6.1 and HRS Software, CEOS
    Read More

Highlighted Content