Arada thinks small is better

In an effort to break stagnation in the DSRC market, Arada Systems has developed a DSRC radio that can plug into any device with a USB port. The idea is that USB will help proliferate DSRC and drive down pricing, leading to a wave of new applications and innovation.
May 22, 2012 Read time: 1 min
Paveen R.Singh of Arada systems displays the USB device
In an effort to break stagnation in the DSRC market, 18 Arada Systems has developed a DSRC radio that can plug into any device with a USB port. The idea is that USB will help proliferate DSRC and drive down pricing, leading to a wave of new applications and innovation.

“The industry has been stagnant for ten years, and the price point is just too high,” said Praveen Singh, President and CEO, Arada Systems. “Our goal is to create small, integrated devices on a single piece of silicon.”

Validating the company’s innovative approach, Arada was recently chosen to participate by the U.S. Department of Transportation in a pilot program run by the 5594 University of Michigan. Starting this year, 3,000 vehicles in Michigan will be enabled with DSRC radios, and data will be collected over the course of 12 months in an effort to study the effectiveness of DSRC.

%$Linker: Asset 4 12198 0 oLinkExternal <span class="mouselink">www.AradaSystems.com</span> www.AradaSystems.com false /EasySiteWeb/GatewayLink.aspx?alId=12198 false false%>

For more information on companies in this article

Related Content

  • Traficon introduces latest cameras at World Congress
    October 16, 2012
    Traficon is bringing some exciting new technologies to the ITS World Congress and two of them are of particular note. Earlier this year, the company acquired Sumit, a provider of automatic number plate recognition (ANPR) technology. Traficon has been working ever since to incorporate the Sumit technology into its own portfolio and visitors to its stand will see the result – Eye-D, a dedicated Traficon camera product for intersection enforcement. The other major innovation at Traficon’s stand is the new VIP-
    Read More
  • Tattile shows ANPR Mobile and Vega Color solutions
    March 25, 2014
    Leading Italian ITS company Tattile is here at Intertraffic to expand its product range with the launch of new products, including ANPR Mobile and Vega Color. ANPR Mobile, a new cutting-edge technology in support of police forces, incorporates Megapixel sensors enabling it to scan over 100 number plates per second, front and rear, at any light condition. The newly-launched system needs neither embedded processing units nor physical connection between the cameras and the on-board computer/tablet.
    Read More
  • Tattile expands range with ANPR Mobile cameras
    March 3, 2014
    Leading Italian ITS company Tattile will use Intertraffic Amsterdam 2014 to expand its product range with the launch of new products, including ANPR Mobile and Vega Color. ANPR Mobile, a new cutting-edge technology in support of police forces, incorporates Megapixel sensors enabling it to scan over 100 number plates per second, front and rear, at any light condition. The newly-launched system needs neither embedded processing units nor physical connection between the cameras and the onboard computer/tab
    Read More
  • Denso displays largest head-up display images to be used in a vehicle environment
    October 24, 2012
    Denso is showing what it says are the largest head-up display (HUD) images to be used in a vehicle environment. Its system – although in a slightly smaller format – has already been installed in Kia’s new K9 luxury car and Denso says it is in talks with US and European manufacturers over adopting the system. The image area produced by the HUD on Denso’s stand measures 230 x 90mm, with road information such as speed limits and directions being projected into the driver’s line of sight.
    Read More

Highlighted Content