Skip to main content

Apple and Google poised to invigorate NFC market

The market for contactless payment is growing, explained Pierre Metivier from the Forum Services Mobiles Sans Contact, at the official launch of CARTES SECURE CONNEXIONS 2014 in Paris. “Smart secure devices are on the rise,” he said. “The majority of these are smartphones and payment cards, but – if you add in to the mix products such as smartcars and even smart utility meters - there will be 200 billion connected devices by 2020,” adding up to a projected global internet of things (IoT) market by that time
July 9, 2014 Read time: 2 mins

Telecoms, IT, security industries

The market for contactless payment is growing, explained Pierre Metivier from the "Forum des Services Mobiles Sans Contact", at the official launch of CARTES SECURE CONNEXIONS 2014 in Paris. “Smart secure devices are on the rise,” he said. “The majority of these are smartphones and payment cards, but – if you add in to the mix products such as smartcars and even smart utility meters - there will be 200 billion connected devices by 2020,” adding up to a projected global internet of things (IoT) market by that time of $8.9 trillion. But there are challenges ahead, warned Metivier. “The Near Field Communication (NFC) eco-system is maturing and it is also quite complex,” he explained. “You need the right mobile, the right applications, the right SIM – and you need the telecoms companies to agree. It’s complicated and it’s costly.” The rise of Host Card Emulation (HCE) may be about to change that. It is both a threat to, and opportunity for, NFC, he went on. “For a start it’s an opportunity to get more players into the market, such as 493 Apple and 1691 Google, which in the long-term could be good news for the global NFC system. Maybe demand from China will push Apple, for instance, towards NFC. NFC is about proximity and that proximity perhaps gives people a greater sense of security. But it’s still complex: we have to work on simplifying it.” There are also experiments underway with prepaid cards which could yet tempt more consumers towards contactless payments, perhaps because just having 20 euros on a card at a time will feel more secure for people. There will be much more information on all these intriguing issues at CARTES SECURE CONNEXIONS 2014 in November.

For more information on companies in this article

Related Content

  • Revealed: future of mobility in Hamburg
    October 7, 2021
    From 11-15 October, the ITS World Congress will present a myriad of innovations
  • Google in talks with world car makers on autonomous cars
    January 15, 2015
    Google has begun discussions with most of the world's top automakers and has assembled a team of traditional and non-traditional suppliers to speed up efforts to bring self-driving cars to market by 2020, a top Google executive has said. Those manufacturers are said to include General Motors, Ford Motor, Toyota, Daimler and Volkswagen. "We'd be remiss not to talk to ... the biggest auto manufacturers. They've got a lot to offer," Chris Urmson, director of Google's self-driving car project, said in an
  • Land of ITS opportunities
    February 2, 2012
    Geographically, Russia, the largest country in the world, is vast. So too are the opportunities for the global ITS community, which is why ITS Russia has been actively promoting the country and the opportunities that abound there. ITS Russia is reaching out around the world. In October, at the 17th ITS World Congress in Busan, South Korea, a cooperative agreement was signed with ITS America to promote and strengthen research, educational, and commercial cooperation in the ITS field among the two association
  • Land of ITS opportunities
    February 6, 2012
    Geographically, Russia, the largest country in the world, is vast. So too are the opportunities for the global ITS community, which is why ITS Russia has been actively promoting the country and the opportunities that abound there