Skip to main content

AI adoption in transportation needs a boost, says TRL

More help required to reach AI's potential, according to new report
By David Arminas May 20, 2025 Read time: 2 mins
Public distrust is one of the factors holding back AI (© Funtap P | Dreamstime.com)

Low levels of AI literacy and limited workforce upskilling, as well as public distrust of AI-enabled systems, is holding back artificial intelligence adoption in transportation.

These are just two of the barriers, according to workshops and a recent report completed in the UK by TRL, a transportation research group.

TRL brought together more than 60 stakeholders from across the public, private and academic sectors for the workshops. The final report, called Bridging the gap: overcoming barriers to AI adoption in transport, focused not just on the barriers but examined how adoption of AI can be achieved. 

Other barriers included lack of infrastructure to support AI applications and concerns about environmental impact

Despite these barriers, a consensus was clear, notes the report. AI offers significant potential to improve safety, efficiency and sustainability in transport if deployed thoughtfully and at scale.

The report highlights practical insights from real-world attempts to use AI and concludes with five key opportunities for the sector to enable faster, wider adoption.

The study employed a mixed-methods approach, incorporating an extensive literature review and two industry-led workshops where experts
from across the UK transport sector, academia and AI providers participated.

The literature review identified 12 key barriers, categorised into technological, organisational, societal, economic and environmental and cross-sectoral collaboration themes. The first workshop, held at TRL’s Smart Mobility Living Lab in London, brought together industry stakeholders in the transport sector to refine and prioritise these barriers based on real-world experiences.

These eight barriers were then explored in greater depth during a second workshop, which was held at the Transport AI Conference in Manchester in February. Participants engaged in collaborative discussions, further refining the list of key barriers and developing a set of strategic recommendations to address these challenges. The findings of this study provide a practical strategy to accelerate AI adoption in transport.

Stakeholders identified five key opportunities to drive change. Clear governance and regulation should be established. There needs to be a balance between innovation and security through collaboration. Meanwhile, technical skills and expertise should be enhanced and a campaign should be launched to build public confidence in AI adoption. At the same time, investment in infrastructure to support innovation and impact must be rigorously pursued.

The full 19-page report can be downloaded for free by clicking here

AI

For more information on companies in this article

Related Content

  • What does 2023 have in store for ITS?
    December 30, 2022
    From VRUs to EVs, from customer experience to connected vehicles, here are some thoughts...
  • Report analyses multiple ITS projects to highlight cost and benefits
    March 16, 2015
    Every year in America cost benefit analysis is carried out on dozens of ITS installations and pilot studies and the findings, along with the lessons learned, are entered into the Department of Transportation’s (USDOT’s) web-based ITS Knowledge Resources database. This database holds more than 1,600 reports and periodically the USDOT reviews the material on file to draw conclusions from this wider body of evidence. It has just published one such review ITS Benefits, Costs, and Lessons Learned: 2014 Update Re
  • Include ITS in policy decisions from the start, not as an afterthought
    February 1, 2012
    DG TREN's Fotis Karamitsos, on why the European Commission's new ITS Action Plan is looking to the past for future direction. The European Commission's (EC's) new Action Plan for the Deployment of Intelligent Transport Systems in Europe, which was announced as 2008 drew to a close, intends that transport and travel become 'cleaner; more efficient, including energy efficient; and safer and more secure'. At first sight, that wording might be interpreted as marking a significant policy shift within Europe, wit
  • Performance indicators help differentiate between truck tolling systems
    August 20, 2014
    Traffic Quality Management Karl Ernst Ambrosch talks to ITS International about a new KPI-based methodology for assessing the efficacy of electronic toll collection schemes The debate over which is the ‘best’ solution for applications such as truck tolling is now years old.