Skip to main content

Addison Lee and Oxbotica to implement AV services in London by 2021

Addison Lee has partnered with self-driving vehicle software company Oxbotica in a bid to bring autonomous ride-sharing services to London by 2021. Addison Lee, a UK private taxi hire firm, says it will also explore opportunities to provide corporate shuttles, airport and campus-based services. Andy Boland, CEO of Addison Lee, says: “By providing ride-sharing services, we can help address congestion, free space used for parking and improve urban air quality through zero-emission vehicles.” The partners
October 23, 2018 Read time: 3 mins
6687 Addison Lee has partnered with self-driving vehicle software company 8307 Oxbotica in a bid to bring autonomous ride-sharing services to London by 2021.


Addison Lee, a UK private taxi hire firm, says it will also explore opportunities to provide corporate shuttles, airport and campus-based services.

Andy Boland, CEO of Addison Lee, says: “By providing ride-sharing services, we can help address congestion, free space used for parking and improve urban air quality through zero-emission vehicles.”

The partnership will create digital maps of more than 250,000 miles of public roads in and around the capital. These maps will record the position of kerbs, road sign, landmark and traffic lights in preparation for the deployment of autonomous vehicles (AV).

Graeme Smith, CEO of Oxbotica, says the initiative will aid the commercial deployment of the company’s integrated AV and fleet management software systems in complex urban transport conditions.

Addison Lee set-up and led the Merge Greenwich consortium to investigate how AV ride-sharing could be introduced to complement existing public transport services. In addition, Oxbotica has deployed a fleet of AVs in public trials in London and Oxford as part of the Driven consortium.

In response to the project, Russel Goodenough, client managing director, transport sector at 5163 Fujitsu UK and Ireland says the company’s research shows 88% of the public believe technology is driving societal change and half regard this change as ‘overwhelmingly positive.’


However, two-fifths of the public are uncomfortable with being picked up by a self-driving car due to security and safety. Also, less than one in five parents would be okay with putting their child in a driverless car for the school run.

“Driverless cars could boost UK productivity by enabling employees to work while commuting, as well as reduce accidents on the road and the amount of land needed for parking. But, it’s up to everyone in the transport sector to come together to agree exactly how this technology will work in the UK,” Goodenough concludes.

Earlier this %$Linker: 2 Internal <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 36984 0 link-external month false /sections/general/news/driverless-cars-will-be-on-uk-roads-within-four-years-says-minister/ false false%>, OpenText surveyed 2,000 UK consumers, in which over half of the respondents say they would never consider buying or renting a driverless car.

The business information company says six out ten respondents think driverless/autonomous cars will eventually outnumber manually-driven vehicles.

A third of participants believe there will be more driverless/autonomous cars on the road than traditional cars in the next 10-15 years. This view was held by 66% of respondents to a similar OpenText survey in 2017.

Also, the number of UK citizens comfortable with being a passenger in a driverless car has dropped from 24% in 2017 to 19% in this year's results.

Just under a quarter of participants believe AVs will improve road safety compared to 42% of consumers who responded in 2017.  

One in ten participants think the technology will make roads safer on UK motorways, the company adds.  

Mark Bridger, senior vice president, Europe, OpenText, says the more ‘game-changing’ artificial intelligence (AI) technologies such as AVs will take longer to be accepted.

“AI will enable automakers to analyse, adapt, and suggest solutions based on data. As AVs become more common, the data they produce will become a new, powerful asset for organisations,” Bridger adds.

Automotive companies need to ensure the technology is safe and reliable in order to install the necessary level of trust for mass adoption, he concludes.

For more information on companies in this article

Related Content

  • Keolis launches free autonomous shuttle service at French University
    January 4, 2019
    Keolis has launched a free electric autonomous shuttle service at the University of Lille in France which is operating on open public roads for one year. Two Navya shuttles are running on a 1.4km route in Villeneuve d'Ascq, northern France, which includes four dedicated stops from Monday to Friday. These vehicles will also provide connections to two the Cité Scientifique’ and 4 Cantons Stade Pierre Mauroy metro stations. This trial was realised through an agreement with the European Metropole of Lille.
  • ITS European Congress: call for contributions
    September 23, 2019
    Ertico – ITS Europe is calling for session proposals and papers for the 14th ITS European Congress, which takes place in Lisbon, Portugal on 18-20 May 2020. Themed ‘ITS: The Game Changer’, the Congress will look in particular at data, focusing on areas such as connected and automated mobility, and new mobility services, as well as transport network design and operations. A welcome message from European Commissioner for Transport, Violeta Bulc, explains: “The Congress will also specifically look at other to
  • Detroit introduces unified bus payment system
    August 15, 2019
    Detroit authorities have launched a ticketing scheme to encourage bus ridership – a new venture which dovetails with existing initiatives to improve mobility, Ben Spencer reports The Detroit Department of Transportation (DDoT) has partnered with the Suburban Mobility Authority for Regional Transportation (SMART) to launch a unified payment system – called Dart - for the US region’s buses. Detroit’s mayor Mike Duggan says: “Dart will bring our two systems closer together with seamless transfers and more f
  • Bentley buys up Citilabs and Orbit
    October 24, 2019
    Infrastructure software specialist Bentley Systems is continuing to expand its portfolio with its just-announced acquisition of Citilabs and Orbit Geospatial Technologies. Citilabs provides the global mobility solution CUBE and analytics package Streetlytics, while Orbit offers the Orbit GT software. Bentley CEO Greg Bentley did not reveal the size of the deal. The move will allow Streetlytics traffic data to become available through Bentley’s cloud services, to improve the quality of digital twin mod