Skip to main content

Addison Lee and Oxbotica to implement AV services in London by 2021

Addison Lee has partnered with self-driving vehicle software company Oxbotica in a bid to bring autonomous ride-sharing services to London by 2021. Addison Lee, a UK private taxi hire firm, says it will also explore opportunities to provide corporate shuttles, airport and campus-based services. Andy Boland, CEO of Addison Lee, says: “By providing ride-sharing services, we can help address congestion, free space used for parking and improve urban air quality through zero-emission vehicles.” The partners
October 23, 2018 Read time: 3 mins
6687 Addison Lee has partnered with self-driving vehicle software company 8307 Oxbotica in a bid to bring autonomous ride-sharing services to London by 2021.


Addison Lee, a UK private taxi hire firm, says it will also explore opportunities to provide corporate shuttles, airport and campus-based services.

Andy Boland, CEO of Addison Lee, says: “By providing ride-sharing services, we can help address congestion, free space used for parking and improve urban air quality through zero-emission vehicles.”

The partnership will create digital maps of more than 250,000 miles of public roads in and around the capital. These maps will record the position of kerbs, road sign, landmark and traffic lights in preparation for the deployment of autonomous vehicles (AV).

Graeme Smith, CEO of Oxbotica, says the initiative will aid the commercial deployment of the company’s integrated AV and fleet management software systems in complex urban transport conditions.

Addison Lee set-up and led the Merge Greenwich consortium to investigate how AV ride-sharing could be introduced to complement existing public transport services. In addition, Oxbotica has deployed a fleet of AVs in public trials in London and Oxford as part of the Driven consortium.

In response to the project, Russel Goodenough, client managing director, transport sector at 5163 Fujitsu UK and Ireland says the company’s research shows 88% of the public believe technology is driving societal change and half regard this change as ‘overwhelmingly positive.’


However, two-fifths of the public are uncomfortable with being picked up by a self-driving car due to security and safety. Also, less than one in five parents would be okay with putting their child in a driverless car for the school run.

“Driverless cars could boost UK productivity by enabling employees to work while commuting, as well as reduce accidents on the road and the amount of land needed for parking. But, it’s up to everyone in the transport sector to come together to agree exactly how this technology will work in the UK,” Goodenough concludes.

Earlier this %$Linker: 2 Internal <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 36984 0 link-external month false /sections/general/news/driverless-cars-will-be-on-uk-roads-within-four-years-says-minister/ false false%>, OpenText surveyed 2,000 UK consumers, in which over half of the respondents say they would never consider buying or renting a driverless car.

The business information company says six out ten respondents think driverless/autonomous cars will eventually outnumber manually-driven vehicles.

A third of participants believe there will be more driverless/autonomous cars on the road than traditional cars in the next 10-15 years. This view was held by 66% of respondents to a similar OpenText survey in 2017.

Also, the number of UK citizens comfortable with being a passenger in a driverless car has dropped from 24% in 2017 to 19% in this year's results.

Just under a quarter of participants believe AVs will improve road safety compared to 42% of consumers who responded in 2017.  

One in ten participants think the technology will make roads safer on UK motorways, the company adds.  

Mark Bridger, senior vice president, Europe, OpenText, says the more ‘game-changing’ artificial intelligence (AI) technologies such as AVs will take longer to be accepted.

“AI will enable automakers to analyse, adapt, and suggest solutions based on data. As AVs become more common, the data they produce will become a new, powerful asset for organisations,” Bridger adds.

Automotive companies need to ensure the technology is safe and reliable in order to install the necessary level of trust for mass adoption, he concludes.

For more information on companies in this article

Related Content

  • Sompo to launch system to assist virtual testing of AVs
    February 19, 2019
    Sompo Japan Nipponkoa Insurance is to develop a system which will allow local governments to carry out virtual tests of autonomous vehicles (AV). A report by The Japan News says the insurance company is hoping to reduce costs associated with real-world testing by providing a virtual environment which will feature road conditions based on 3D maps. This project stems from an agreement with Tier IV, a developer of autonomous driving technologies and measuring technology firm Aisan Technology. The system
  • Driverless Technology Conference
    July 22, 2016
    The Driverless Technology Conference (DTC’16), which takes place in Milton Keynes, UK, on 22 November, will focus on accelerating growth within driverless technology and maintaining the UK’s position at the forefront of industry development. DTC'16 addresses the new business models and use cases that are linked to driverless technology actively being pursued, researched and sold by major automakers and key disruptors in the market alike. Participants will be able to engage with senior-level decision
  • BYD delivers electric buses in Nepal
    October 26, 2018
    BYD has delivered five electric C6 buses to the Ministry of Culture, Tourism and Civil Aviation in Kathmandu to help improve air quality in Nepal. The buses will operate in Lumbini, a Buddhist pilgrimage and UNESCO (United Nations Educational, Scientific and Cultural Organisation) world heritage site. This deployment is part of a wider initiative from the Nepalese government to replace 1,000 taxis in Kathmandu Valley, as well as school buses, with electric vehicles. Last month, BYD also delivered 12
  • MaaS Market London: Top names debate local authorities’ digital dilemma
    January 16, 2019
    Key players in the transport sector will debate the challenges faced by local authorities worldwide from new digitised platforms such as Mobility as a Service (MaaS) in a dedicated session at ITS International’s 2019 MaaS Market Conference in London this March. Taxi-hailing apps have already demonstrated the disruptive nature of new digitised transport services. As a result, some local authorities have struggled to retain control over issues such as traffic management and the vetting of taxi drivers and