Skip to main content

Addison Lee and Oxbotica to implement AV services in London by 2021

Addison Lee has partnered with self-driving vehicle software company Oxbotica in a bid to bring autonomous ride-sharing services to London by 2021. Addison Lee, a UK private taxi hire firm, says it will also explore opportunities to provide corporate shuttles, airport and campus-based services. Andy Boland, CEO of Addison Lee, says: “By providing ride-sharing services, we can help address congestion, free space used for parking and improve urban air quality through zero-emission vehicles.” The partners
October 23, 2018 Read time: 3 mins
6687 Addison Lee has partnered with self-driving vehicle software company 8307 Oxbotica in a bid to bring autonomous ride-sharing services to London by 2021.


Addison Lee, a UK private taxi hire firm, says it will also explore opportunities to provide corporate shuttles, airport and campus-based services.

Andy Boland, CEO of Addison Lee, says: “By providing ride-sharing services, we can help address congestion, free space used for parking and improve urban air quality through zero-emission vehicles.”

The partnership will create digital maps of more than 250,000 miles of public roads in and around the capital. These maps will record the position of kerbs, road sign, landmark and traffic lights in preparation for the deployment of autonomous vehicles (AV).

Graeme Smith, CEO of Oxbotica, says the initiative will aid the commercial deployment of the company’s integrated AV and fleet management software systems in complex urban transport conditions.

Addison Lee set-up and led the Merge Greenwich consortium to investigate how AV ride-sharing could be introduced to complement existing public transport services. In addition, Oxbotica has deployed a fleet of AVs in public trials in London and Oxford as part of the Driven consortium.

In response to the project, Russel Goodenough, client managing director, transport sector at 5163 Fujitsu UK and Ireland says the company’s research shows 88% of the public believe technology is driving societal change and half regard this change as ‘overwhelmingly positive.’


However, two-fifths of the public are uncomfortable with being picked up by a self-driving car due to security and safety. Also, less than one in five parents would be okay with putting their child in a driverless car for the school run.

“Driverless cars could boost UK productivity by enabling employees to work while commuting, as well as reduce accidents on the road and the amount of land needed for parking. But, it’s up to everyone in the transport sector to come together to agree exactly how this technology will work in the UK,” Goodenough concludes.

Earlier this %$Linker: 2 Internal <?xml version="1.0" encoding="utf-16"?><dictionary /> 4 36984 0 link-external month false /sections/general/news/driverless-cars-will-be-on-uk-roads-within-four-years-says-minister/ false false%>, OpenText surveyed 2,000 UK consumers, in which over half of the respondents say they would never consider buying or renting a driverless car.

The business information company says six out ten respondents think driverless/autonomous cars will eventually outnumber manually-driven vehicles.

A third of participants believe there will be more driverless/autonomous cars on the road than traditional cars in the next 10-15 years. This view was held by 66% of respondents to a similar OpenText survey in 2017.

Also, the number of UK citizens comfortable with being a passenger in a driverless car has dropped from 24% in 2017 to 19% in this year's results.

Just under a quarter of participants believe AVs will improve road safety compared to 42% of consumers who responded in 2017.  

One in ten participants think the technology will make roads safer on UK motorways, the company adds.  

Mark Bridger, senior vice president, Europe, OpenText, says the more ‘game-changing’ artificial intelligence (AI) technologies such as AVs will take longer to be accepted.

“AI will enable automakers to analyse, adapt, and suggest solutions based on data. As AVs become more common, the data they produce will become a new, powerful asset for organisations,” Bridger adds.

Automotive companies need to ensure the technology is safe and reliable in order to install the necessary level of trust for mass adoption, he concludes.

Related Content

  • October 4, 2019
    Ford plans AV transport in Austin in 2021
    Ford Motor is to launch an autonomous vehicle (AV) transportation service in Austin, Texas, by 2021. Reuters says Ford is testing a self-driving system - developed with Argo AI, an AV technology company backed by Ford - in its Fusion Hybrid sedans. Sherif Marakby, chief executive of Ford autonomous vehicles, says the company is planning to launch the service using hybrids that can carry either people or goods. Argo AI says teams will manually drive the Fusion test vehicles to map the city’s streets an
  • November 5, 2018
    ST Engineering to develop ITS and AV technology in Israel
    Singapore technology company ST Engineering intends to develop ITS and autonomous vehicle (AV) capabilities in Israel following an agreement with the municipality of Ashdod. The scope of the agreement includes ITS for roads and a fleet management system for buses.
  • April 17, 2019
    Volkswagen tests Level 4 AVs in Hamburg
    Volkswagen Research is testing autonomous vehicles (AVs) at SAE Level 4 in real driving conditions in the German city of Hamburg. The announcement comes as the fall-out from VW’s ‘Dieselgate’ nightmare – when the company was found to have programmed turbocharged direct injection diesel engines to activate their emissions controls for laboratory tests - putters on. This week the company’s former chief executive Martin Winterkorn was charged with fraud for his involvement. But VW has admitted that the scan
  • June 13, 2019
    AVs could have ‘huge value’ in inner cities
    Autonomous vehicles (AVs) could have value as the mainstay of inner city transport networks in future. “It’s pure speculation, but we are likely to see more segregated road networks,” said Chris Hayhurst, European consulting manager at MathWorks. For example, level 5 (completely driverless) AVs could simply be used to pick up and drop off people in the centre of a town. “In an inner city where there are no conventional cars at all it could have huge value,” he added. Hayhurst spoke to ITS Internat