Skip to main content

Acusensus cameras find more than 800 drivers using phones in five-week trial

There were also 2,300 incidents of not wearing a seat belt
By Adam Hill November 21, 2024 Read time: 3 mins
On the phone, caught on camera (image: Acusensus | Aecom)

Thousands of people were using their phone behind the wheel, or not wearing seat belts, in a five-week enforcement trial by Aecom and Acusensus in the UK.

On behalf of Safer Roads Greater Manchester, using the Heads Up camera system developed by Acusensus, 3,200 people were detected flouting the law.

The images show drivers holding mobile phones in front of their face, to their ear while behind the wheel, sometimes with passengers – including children – next to them.  

The cameras also found drivers, as well as adult and child passengers, not securely fastened in their seats or not wearing seat belts at all. 

The findings were released during Brake Road Safety Week and in support of Greater Manchester’s Vision Zero Strategy and Action Plan to eliminate road deaths and life-changing injury by 2040.

The data will be used to inform future awareness campaigns and enforcement programmes; no-one has yet been prosecuted.

The Heads Up system recorded 812 drivers distracted by using mobile phones behind the wheel, and 2,393 incidents of seat belt non-compliance.

“Distractions such as using mobile phones while driving and not wearing seat belts are key factors in a number of road traffic collisions on our roads which have resulted in people being killed or suffering life-changing injuries," says Kate Green, Greater Manchester's deputy mayor for safer and stronger communities.

“This trial was launched so we could better understand the scale of this problem in Greater Manchester, and the images speak for themselves. They show drivers who are needlessly putting themselves and others – including young children – at risk, and sadly we know that being distracted for just a second, or not wearing a seat belt properly, can have devastating consequences."

“I hope these images serve as a wake-up call for drivers and passengers on the importance of not driving distracted and seat belt compliance.”  

In the last ten years nearly 10,000 people who live in, work in or visit Greater Manchester have been killed or seriously injured on the roads.

From 2018-22, pedestrians, cyclists and motorcyclists accounted for nearly two-thirds of those killed or seriously injured, while drivers and passengers made up 34% of casualties.

In 2022, there were 71 traffic fatalities or serious injuries every month in Greater Manchester. In total 64 people were killed over the course of the year – 25 of them pedestrians.

An action plan setting out how local authorities and partner agencies can achieve Vision Zero - the elimination of road deaths and life-changing injuries - will be considered by Greater Manchester Combined Authority on 29 November. 

Dame Sarah Storey, active travel commissioner for Greater Manchester, said: "The results of the trial show the horrifying truth behind the number of drivers who still don't consider how their behaviour behind the wheel of their vehicle can affect themselves, their passengers and other people using the roads. Statistics show you are four times more likely to be involved in a collision if you use your phone while driving and twice as likely to die if you don't wear a seatbelt."

For more information on companies in this article

Related Content

  • Auckland’s major road safety operation targets red light running
    May 16, 2016
    Red light running is the focus of a major two week long road safety operation, launching in Auckland, Nerw Zealand, this week, coinciding with the start of Road Safety Week. The operation, in Waitemata District of the city, is a joint initiative between Police, Auckland Transport (AT) and NZ Transport Agency. Police will target those motorists who take risks during peak morning traffic at four key high-risk intersections, which were selected because of their location, crash risk, traffic flow and ability
  • Lidar lets planners see big picture in Chattanooga
    April 14, 2025
    The city of Chattanooga, Tennessee, is attempting to make its streets safer by using the largest deployment of Lidar-based traffic detection in the US. Adam Hill reports…
  • Machine vision standards definition moves forward with establishment of new forum
    December 3, 2012
    The new Future Standards Forum will homogenise standards develop in the machine vision and partnering sectors. Here, machine vision industry experts discuss developments. By Jason Barnes At the Vision Show, which took place in Stuttgart at the beginning of November, the European Machine Vision Association, the US’s Automated Imaging Association and the Japan Industrial Imaging Association (JIIA) established a joint initiative, the Future Standards Forum (FSF). This, said the EMVA’s President Toni Ventura, a
  • We need to talk about AVs
    October 15, 2021
    Will driverless vehicles lead to more deaths and destroy more lives than their manual counterparts? Transport writer Colin Sowman argues that they will