Skip to main content

Acusensus cameras find more than 800 drivers using phones in five-week trial

There were also 2,300 incidents of not wearing a seat belt
By Adam Hill November 21, 2024 Read time: 3 mins
On the phone, caught on camera (image: Acusensus | Aecom)

Thousands of people were using their phone behind the wheel, or not wearing seat belts, in a five-week enforcement trial by Aecom and Acusensus in the UK.

On behalf of Safer Roads Greater Manchester, using the Heads Up camera system developed by Acusensus, 3,200 people were detected flouting the law.

The images show drivers holding mobile phones in front of their face, to their ear while behind the wheel, sometimes with passengers – including children – next to them.  

The cameras also found drivers, as well as adult and child passengers, not securely fastened in their seats or not wearing seat belts at all. 

The findings were released during Brake Road Safety Week and in support of Greater Manchester’s Vision Zero Strategy and Action Plan to eliminate road deaths and life-changing injury by 2040.

The data will be used to inform future awareness campaigns and enforcement programmes; no-one has yet been prosecuted.

The Heads Up system recorded 812 drivers distracted by using mobile phones behind the wheel, and 2,393 incidents of seat belt non-compliance.

“Distractions such as using mobile phones while driving and not wearing seat belts are key factors in a number of road traffic collisions on our roads which have resulted in people being killed or suffering life-changing injuries," says Kate Green, Greater Manchester's deputy mayor for safer and stronger communities.

“This trial was launched so we could better understand the scale of this problem in Greater Manchester, and the images speak for themselves. They show drivers who are needlessly putting themselves and others – including young children – at risk, and sadly we know that being distracted for just a second, or not wearing a seat belt properly, can have devastating consequences."

“I hope these images serve as a wake-up call for drivers and passengers on the importance of not driving distracted and seat belt compliance.”  

In the last ten years nearly 10,000 people who live in, work in or visit Greater Manchester have been killed or seriously injured on the roads.

From 2018-22, pedestrians, cyclists and motorcyclists accounted for nearly two-thirds of those killed or seriously injured, while drivers and passengers made up 34% of casualties.

In 2022, there were 71 traffic fatalities or serious injuries every month in Greater Manchester. In total 64 people were killed over the course of the year – 25 of them pedestrians.

An action plan setting out how local authorities and partner agencies can achieve Vision Zero - the elimination of road deaths and life-changing injuries - will be considered by Greater Manchester Combined Authority on 29 November. 

Dame Sarah Storey, active travel commissioner for Greater Manchester, said: "The results of the trial show the horrifying truth behind the number of drivers who still don't consider how their behaviour behind the wheel of their vehicle can affect themselves, their passengers and other people using the roads. Statistics show you are four times more likely to be involved in a collision if you use your phone while driving and twice as likely to die if you don't wear a seatbelt."

For more information on companies in this article

Related Content

  • UK motorists ‘relax attitudes’ on distracted driving
    September 15, 2016
    Research for the RAC’s Report on Motoring 2016 has revealed that for some, attitudes towards handheld mobile use have worryingly relaxed over the last two years. The proportion of people who feel it is acceptable to take a quick call on a handheld phone has doubled from seven per cent in 2014 to 14 per cent in 2016 and the percentage of drivers who feel it is safe to check social media on their phone when in stationary traffic, either at traffic lights or in congestion, has increased from 14 per cent in
  • The rise and rise of robo-car
    July 23, 2019
    When it comes to driverless cars, there are many variables – but one thing is for certain: autonomous driving will have a significant impact on vehicle design, says Andreas Herrmann The transition to autonomous vehicles (AVs) means that many of the factors which have shaped automotive design for the past 130 years no longer apply. At present, the design of a car is largely determined by the anticipated direction of travel: the car’s silhouette immediately shows where the front and back are. Driverless ve
  • ITF zero road deaths study wins International Road Safety Award
    December 14, 2016
    A new report, Zero Road Deaths and Serious Injuries: Leading a Paradigm Shift in Road Safety, setting out a new approach to road safety has won the 2017 Special Award of the prestigious Prince Michael of Kent International Road Safety Awards. The study by a group of 30 international road safety experts from 24 countries, led by the International Transport Forum at the OECD, reviews the experiences of countries that have made it their long-term objective to eliminate fatal road crashes. Originating i
  • AAA report: caught red-handed
    February 17, 2020
    Using published crash statistics, the AAA Foundation for Traffic Safety’s report found that 939 people were killed in red-light running crashes in 2017 – a rise of 28% since 2012. Moreover, more than a quarter (28%) of crash deaths at signalised intersections “are the result of a driver running through a red light”.